Research On The Compilation Of Audio-visual Business Culture Case Teaching Materials Based On Financial Documentarie

In recent years,business Chinese teaching has developed vigorously,and the special teaching materials for business Chinese are also increasing day by day.The case teaching method is widely used in the field of business Chinese,and the development of case teaching materials has attracted more and more attention.However,business case textbooks mostly use paper materials such as newspapers and magazines as materials,and rarely use video materials such as documentaries as materials.Taking cross-cultural communication as the goal,cases as the compilation framework,audiovisual teaching method as the auxiliary,and financial documentaries as the material,this paper attempts to combine documentary materials,case teaching and business culture,and make an attempt and exploration in the compilation of audio-visual business culture case teaching materials.This paper consists of six chapters.The first chapter is the introduction.Firstly,it introduces the background and significance of the topic,and then discusses the research problems,research ideas and research methods.The second is literature review.Including the definition of business Chinese,the current Chinese business culture and its teaching status,business Chinese case teaching,the application of film and television resources in the field of Chinese teaching,the compilation of teaching materials for Chinese as a foreign language,etc.The second chapter is the analysis of the compilation concept.Firstly,it clearly takes cross-cultural communication as the goal and cases as the compilation framework,and analyzes the characteristics and advantages,theoretical basis,teaching principles and teaching steps of case teaching method.Then,assisted by audio-visual teaching method,it analyzes the characteristics and advantages of audio-visual teaching method,teaching principles and teaching steps.Finally,it introduces the materials of financial documentaries,analyzes the selection principles of financial documentaries,and selects ten financial documentaries as materials.The third chapter is the analysis of writing style.First,determine the writing objectives and applicable objects.The second is the compilation principle,which mainly includes the principles of business culture topic,business situation,communication,audio-visual priority,balance and discussion of business knowledge and language skills.Then analyze the specific process of writing,mainly including topic introduction,pre class warm-up,documentary audio-visual,commercial documentary text presentation,language,business and cultural knowledge display,practice and consolidation.The fourth chapter is sample writing and analysis.This paper selects the clip of "Huajian shoes" in the first episode of the documentary "doing business with the world" as the material to compile the sample course.The plates of the sample course mainly include pre class introduction,audio-visual learning,text presentation,language points,business knowledge,cultural rambling and comprehensive practice.The fifth chapter is the investigation feedback and writing suggestions.Design the questionnaire,and analyze and summarize the feedback of the questionnaire.The questionnaire is divided into two parts,one is the student questionnaire,the other is the teacher questionnaire.After receiving the feedback,the two questionnaires are analyzed respectively,and the compilation suggestions of audio-visual business culture case teaching materials are obtained.The sixth chapter is the conclusion.Summarize the main points,innovations,deficiencies and further research problems of the full text.