Research On Evaluation And Improvement Strategy Of Tourist Satisfaction In BC Cultural And Creative District

The report to the CPC’s 20 th National Congress made the point that in order to create a modern socialist nation with Chinese characteristics,we must stick to the socialist cultural development path.By concentrating on hoisting the banner,winning over hearts,teaching new people,reviving culture,and enhancing our image,we should strengthen and increase our cultural confidence and create fresh glory in socialist culture.With the acceleration of urbanization in China,city builders from all over the world are calling for the protection of cultural heritage and the construction of characteristic cities.From this,a cultural and creative block based on the development of cultural and creative industries has been derived.As a wellknown internet celebrity city in China,Chongqing has rich tourism resources and unique natural and cultural tourist attractions.BC Cultural and Creative Block is a well-known cultural and creative block in Chongqing.It attracts millions of tourists from all over the world every year.However,the block is still in the emerging stage and lacks development experience,and its original intention is not to develop tourism,so there are still problems such as insufficient development of cultural and creative resources in the block;single structure and function;low product consumption characteristics,etc.Key issues affecting the word-of-mouth and future sustainable development of BC Cultural and Creative Block.Based on this,this study is based on the BC cultural and creative block as an example,conducts a tourist satisfaction survey on the block and proposes strategies to improve tourist satisfaction.Specifically,this study refers to a large number of literature on tourist satisfaction and BC cultural and creative blocks,and based on the actual investigation of BC cultural and creative blocks,comprehensively considering the characteristics of BC cultural and creative blocks and tourism behavior characteristics,it is considered that the cultural and creative blocks The influencing factors of tourist satisfaction in neighborhoods can be divided into five aspects:infrastructure,tourist experience,neighborhood resources,neighborhood services,and neighborhood consumption.In terms of evaluating tourist satisfaction in cultural and creative blocks,this study employs fuzzy tourist satisfaction in BC cultural and creative blocks after using an analytical hierarchy procedure to calculate the weights of each index factor.Thorough evaluation approach to assess visitor satisfaction in BC’s creative and cultural district.After calculation,the final tourist satisfaction of BC cultural and creative block obtained in this research is between basic satisfaction and relative satisfaction.At the same time,according to the current research status of cultural and creative blocks conducted by this research institute and the empirical analysis results of tourist satisfaction evaluation of BC cultural and creative blocks,corresponding suggestions are put forward.Generally speaking,with the transformation of urban upgrading and urban development,the construction of cultural and creative blocks in the future will pay more attention to the integrated development of communities,blocks,and urban areas,and organically combine cultural and creative industries with urban construction to form a virtuous circle of development.If the BC cultural and creative districts and even the cultural and creative districts in Chongqing want to get out of the predicament in the future,they must complete the seamless connection between business and cultural creation.Base the cultural and creative block on the foundation of the city,support cultural development with commerce,carry commercial operations with culture,and achieve a win-win situation between urban development and cultural and creative prosperity.