| "Cultural tourism integration" has become a realistic academic perspective to study cultural phenomena or problems,and red tourism is one of the tourism concepts and tourism product projects with Chinese characteristics.It is based on the red gene of tourism destination.It is of innovative significance to study the internal relationship between the dissemination of red culture and tourism in Western Hunan.As the central area of Hunan Hubei Sichuan Guizhou revolutionary base,the preferred destination of the Central Red Army’s Long March Red Army,the cradle of the second and sixth Red Army Corps,the starting point of the Red Army’s Long March and the place to eliminate bandits for a century,the western region of Hunan has left many touching revolutionary deeds and battle relics,emerged a large number of revolutionary heroes and has rich red cultural resources,Under the integration of culture and tourism,it has very important historical and practical significance for the dissemination of red culture in Western Hunan,which is conducive to dispelling the external impression of "tyranny" in Western Hunan,inheriting the revolutionary spirit of Western Hunan,increasing the tourism format in Western Hunan,promoting the enrichment of tourism connotation in Western Hunan and driving the development of local economy.However,at present,there are still some problems in the integration of Western Hunan red culture with tourism,such as the weak publicity and promotion of red culture and tourism in the media platform,the dilution of the interpretation of red elements,and the lack of interactivity and storytelling in tourism communication,which lead to the solidification and monotony of the presentation form of red culture in tourism communication,This has resulted in the lack of communication power of red culture in Western Hunan under the integration of culture and tourism,and there is also room for improvement of tourist satisfaction.On this basis,from the perspective of cultural tourism integration,the consciousness dimension of red culture communicators,the dimension of scenic spot construction and the interference dimension of audience cognitive model explore the deep reasons behind these representation problems.In view of the integration of literature and tourism,the development bottleneck of the communication of red culture in western Hunan needs to be solved better by the theory of communication.In this process,the theories of communication,tourism and brand are integrated.This paper puts forward some ideas to solve the existing problems:making plans,integrating regional red resources,creating fine red tourism routes,developing global tourism and deepening the integration of red literature and tourism.Develop experiential red tourism projects,create personalized red cultural products,enrich the tourism presentation of red culture;take advantage of the media effect of major events to build a full-media propaganda matrix of red scenic spots and inject emotions to tell red classics,so as to improve the popularity of scenic spots and create a well-known brand of red culture.Tourism is the pillar industry in western Hunan,and it is the key to promote the high-quality economic development in western Hunan.Xiangxi is the most old revolutionary base,which has made a great contribution to the process of China’s revolution,and the remains of red resources are extremely rich.Realizing the integrated development of Xiangxi red culture and tourism,spreading Xiangxi red culture in red tourism,and promoting the development of red tourism in the process of Xiangxi cultural dissemination play an important role in Xiangxi’s economic development,social education and cultural self-confidence. |
