The Research On The Integration Of Culture And Tourism In Jingmen From The Perspective Of Urban Communication

Cities are playing an increasingly major role due to urbanization,providing living space and cultural resources for residents to meet their survival and spiritual needs.Urban communication theory focuses on the interaction between people and cities,especially on the communicativeness of cities as a medium.China is now committed to the integration of culture and tourism.It means to integrate nature and human,traditional culture and modern society,virtual and physical historical resources into cities,aimed at developing a variety of cultural tourism products so as to improve the communication of the city,strike a balance between time and space both internally and externally.After that A city which is easier for people to perceive,experience and identify can be built.Therefore,the theory of urban communication and its core discourse of "communicative city" provide a practical perspective for the development of cultural and tourism integration in China.Based on my work experience and actual observation of the integration and development of cultural tourism at the municipal level,this study takes Jingmen City,which is in central Hubei province,as a case to make a specific analysis of the practice of cultural tourism integration in Jingmen.The study is conducted by questionnaire surveys and interviews referring to main theories such as urban communication.Combining the academic context of urban communication and the integration of culture and tourism at home and abroad,the introduction part of this study includes the convergence point between the two theories.The first chapter outlines the theory of urban communication and its core discussion of concepts such as "communicative city",and proposes the main dimensions of communicative city evaluation.The second chapter discusses the intrinsic connection between cultural tourism integration and the construction of communicative cities by expounding the current situation of the integrated development of cultural tourism in China and the role of cultural tourism integration in urban communication.From the point of both top-level design and the actual needs of the people,the integration of culture and tourism is the general trend of the development of Chinese culture and tourism industry.As an important part of urban communication,the integration also has a positive effect on the construction of communicative cities.The third chapter analyzes the connection between the Jingmen City Cultural Tourism Integration Project and the communicativeness of cities from three dimensions: geographical space,information transmission and the meaning of the communicative city.The fourth chapter,which based on the research and analysis of the integration practice of cultural tourism in Jingmen City in the context of the overall integration of cultural tourism in China,points out the shortcomings in terms of homogenization of content,great dependence on traditional media,and lack of in-depth cultural tourism products.This chapter puts forward several suggestions such as creating a communicative city and cultivating a sense of urban identity from the theoretical perspective of urban communication.