| China is the birthplace of porcelain,and the splendid ceramic culture has been preserved in the long history of the Chinese nation.Jingdezhen is known as a thousandyear-old porcelain capital at home and abroad.Since the founding of New China,its ceramic industry has experienced a tortuous process with the changes of the times.The Jingdezhen ceramic brand has also experienced development from scratch under the urge of social changes and market competition.Evolution and development.Ceramics from base to ceramic branding is an important part of the history of ceramic development,as well as an important part of ceramic culture and ceramic industry.This paper starts from the perspective of brand visual image design,takes the visual image design of Jingdezhen ceramic brand from the founding of New China to 2022 as the research object,and combines the ups and downs of society,economy,and technological changes in Jingdezhen for more than 70 years to analyze the visual image of Jingdezhen ceramic brand.The evolution and development of the design are sorted out and commented systematically,from the aspects of graphics and colors in the brand visual image design elements,and the historical factors of the formation and evolution of the Jingdezhen ceramic brand visual image are analyzed,and each stage is summarized The law of development of Jingdezhen ceramics,discusses the innovation and changes of Jingdezhen ceramics in the period of the integration of Chinese and Western cultures,expounds the necessity of Jingdezhen brand visual image design,and puts forward corresponding suggestions in terms of methodology and specific strategies for the problems. |
