| Since ancient times,porcelain has been synonymous with China,and Jingdezhen City in China is also known as the ” porcelain capital ”.Jingdezhen,the capital of porcelain,has been burning for thousands of years.The porcelain produced has the characteristics of white as jade,thin as paper,bright as mirror and sound like chime.However,with the improvement of people’s living standards,the requirements for living materials have also increased a lot as a whole,so that the porcelain produced by Jingdezhen can not meet people’s needs gradually.Generally speaking,Jingdezhen porcelain mainly has some problems,such as ”lack of excellent designers,merchants tend to profit and discard the quality,artists stick to the tradition,lack of international famous porcelain brands,and the contradiction between quantitative production and artistic connotation”,which leads to the gradual decline of its popularity in the world,and even can only be displayed in the humble grocery store.In view of the above problems,based on the contemporary cultural background,this paper conducts in-depth research and Analysis on the current ceramic related industries and development,especially on how to carry out research on the development of creative ceramic industry,in order to find reasonable and effective solutions.On the basis of reading a large number of relevant literature,combined with the author’s work experience in e-commerce platform,to conduct in-depth research on this topic.Through the comparison with other porcelain production bases in China,we can find out the similarities and differences between Jingdezhen and other regions,and learn from the successful experience to develop the porcelain industry in this region.SWOT analysis is used to analyze the advantages,disadvantages,opportunities and challenges of Jingdezhen porcelain industry.Find out the current market development situation of the city in porcelain industry,and make corresponding development policy ideas,including the following three countermeasures:(1)according to the needs of the current audience,find and cultivate new markets;(2)meet the needs of contemporary consumers,combined with the Millennium precipitation culture to develop new products;(3)keep up with the pace of the development of the times,with the help of 5g network,etc.,to explore New industrial model. |
