Thoughts On The Current Situation And Trend Of The Household Porcelain Enterprises In Jingdezhen

As the industrial evolution started, we witnessed a transition of manufacturing model from manual to mechanic。Household porcelain from Jingdezhen has been gradually pushed into the low end market by their foreign competitors, which caused them to manufacture for other brands and make margin profits, and thus even worse circle of low price competition。Nowadays, under the age of information, all such enterprises facing unprecedented challenges as well as opportunities。The essay firstly analyses the development history and current situation of the Jingdezhen household porcelain。It referred to the research and survey on 3 relatively big household enterprises。It is also based on a survey on 18 representative household porcelain enterprises from Jingdezhen and concludes on the problems and solutions for the household porcelain industry。The essay summarizes the main direction suitable for the development of the household porcelain enterprises in Jingdezhen, building upon the advantages of the enterprises o Upon analysis, it tells us that revolution and innovation on both household porcelain and handmade porcelain with modern design of e quivalent significance.This article is also going to provide conclusions and suggestions based on research and analysis of real case study, in the hope that it will be inspirational for the household porcelain enterprises in Jingdezhen。...