Research On Development Strategy Of M Comic Company

Domestic comics industry has not been known very well for a long time.However,the fact that it is the original cartoon creation of animation and that it’s the necessary procedure when a novel or a game is tried to be adapted into an animation,leading the cartoon to be the best carrier of dissemination.Comics,changing from the accessories of literary and artistic works to an independent industry,and now to the brand-new mode which uses original works to develop the entire animation industry with well-known platforms,the innovation of the comic industry is progressing at an amazing speed.However,the rapid development inevitably leads to the non-standard industrial model.The sudden increase of market demand also makes the jealous capital giants crazy to change the industry rules in favor of their own interests.How to grasp the general trend in the blue ocean market full of opportunities and crises and how to develop a unique direction suitable for yourself in the treacherous product trend has almost become a common problem for all companies in the comic industry.Firstly,through the research on the development of domestic and foreign comic industry as well as the analysis and investigation of the internal and external environment of domestic comic market,this thesis briefly analyzes the future development and prospect of this industry,and then discusses the external comprehensive situation of M company from a macro perspective.Then,according to M company’s specific problems which exists in the personnel management and the market diversification currently,this thesis,guided by the strategic management ideas and based on pest and SWOT analysis,will strive to show the advantages and disadvantages of M company with its internal and external environment as concisely as possible.Meanwhile,this thesis will also put forward the implementation and guarantee methods including market development strategy and complementary alliance policy to solve the existing problems of M company under empirical research.Facing many challenges brought by the emerging cartoon market,while solving the problems of M company,this thesis also studies and discusses the process standardization and personnel assessment methods of the cartoon industry.At the same time,this thesis also conducted a constructive frontier research on the feasible development methods and profit modes of comic companies.In addition,this thesis also discusses the formation of industrial alliance by similar enterprises,jointly promoting industrial process optimization,win-win and mutually beneficial cooperation with foreign enterprises,and the establishment of comic industry product supply chain.The strategic management of the comics industry in which M company is located should be considered,planned and suggested as well in order to provide a powerful plan for the strategic direction of M Company and play a certain reference role for the development of the comics industry.