Research On The Development Strategy Of Shijiazhuang XY Art School

With the rapid development of the contemporary economy,the current net personal savings of Chinese residents have exceeded 60 trillion yuan.China has gathered an education market with an industry scale that is more than 7 trillion yuan,compared with other industry-type markets.The industry of education has three characteristics that respectively are “small”,“big” and “low”,which means that the investment scale is small,the profit is large,and the entry threshold is low.Therefore,education industry attracts a large number of competitors and investors.Private education is an important part of Chinese education industry.Under the background that the society continuously emphasizes on education,the education industry has developed rapidly,including the industrialization of private education.In addition,the development of various private schools has become one of the focuses of private education for the public.In 2014,XY School,which is affiliated to LL Education Group,was officially established.It mainly focuses on the operation of primary and secondary school’s cultural courses and art training projects.During the past four years of development,the school has continued to expand its teaching scale,and now it has become a leading company of private education.With more and more educational enterprises entering the market,the intensified competition,and the lack of enough scale and the shortage of students have become the main obstacles to the rapid development of the industry.In this regard,XY Art School urgently needs to develop a systematic development strategy to deal with the problems that exist commonly in the industry.In this paper,the domestic and foreign theories,the current situation of education industry and the management status of private educational institutions are studied to provide theoretical basis for the strategic research of Shijiazhuang XY Art School.The internal and external environment of XY Art School is analyzed.The XY Art School is comprehensively analyzed by using PEST macro-analysis tools and Porter’s five-force model.Establishing EFE matrix and IFE matrix,using SWOT analysis method,this paper makes a detailed analysis of the opportunities,threats,advantages and disadvantages faced by XY Art School in the industry competition and enterprise survival and breakthrough,and provides theoretical basis for the management plan and strategic direction of XY Art School.To formulate the development strategy of XY Art School and solve the urgent problems inthe development process of XY Art School.This paper mainly conducts a comprehensive research on the internal and external environment of Shijiazhuang XY Art School.This paper fully considers the actual operation of the school,designs a comprehensive development strategy that fits with the status of the school,and focuses on the development strategy of its talent cultivation.From the basic level,comprehensively improve the strength of the school in the education industry,and lay a solid foundation for achieving the goal of sustainable development.