| Based on the development strategy of advocating the integration of culture and tourism and building Hainan into an "international tourism island",this paper carries out theoretical research from the three aspects of illustration,tourist attraction brand and visual aesthetics.By tracing the development history of illustration art and mining its theoretical connotation,it deeply analyzes the cultural heritage of Hainan.Then it analyzes the research significance of illustration in hainan tourism scenic spots in terms of culture,art and brand in visual aesthetics.According to the logical relationship,the following discussion is developed in this paper:First of all,this topic research background,research purpose and significance,research status at home and abroad,the research idea and method,innovation points five theoretical part systematically explored,and this project involves three major theoretical subject illustration,scenic spots brand,defining the relevant concepts of visual aesthetics and make further explanation,Consolidate the theoretical foundation under the premise of clarifying the research direction of this topic;Secondly,the application of illustration aesthetic attributes and design principles of theoretical exploration;The application of illustration in the brand of Hainan tourist attractions is elaborated in detail,focusing on the interpretation of typical scenic cases in Hainan,and specific analysis of the problems existing in the brand of Hainan tourist attractions;Thirdly,starting from the ontology of illustration,the author holds the aesthetic judgment benchmark of illustration in Hainan tourism scenic spot brand,discusses from five perspectives of visual thinking,basic elements,design practice,visual presentation and communication media,and explores the feasibility and innovation of combining illustration with Hainan tourism scenic spot brand in visual aesthetics.Finally,based on the research direction of visual aesthetics of illustration in Hainan tourist attraction brand,aesthetic expansion is carried out from the five levels of overall beauty,cultural beauty,experience beauty,technical beauty and era beauty,in order to find the theoretical research methods and practical ideas advancing with The Times,and then extend the forward-looking theoretical value of this topic.In addition,according to the research results produced in this academic paper from the theoretical,historical and practical dimensions are described,and the deficiencies in the research are objectively and comprehensively analyzed and summarized as well as the future development trend is forecasted.Brand,in short,the hainan tourism scenic spot,blend in illustrations show the art of aesthetic appeal,to avoid visual fatigue,model the visual image,mining systemic visual culture aesthetic research of the aesthetic aspect of a new form of value,and to build the brand of the scenic spots and boost tourism and cultural consumption has positive practical significance.In addition,this topic provides theoretical support for illustration in the design practice part of Hainan tourist attraction brand,and makes bold and beneficial attempts for illustration in the visual aesthetic category of form characteristics and aesthetic connotation.Innovation:1.Based on the cultural nature of Hainan region,in order to achieve the integration ofartistic illustration and the brand of tourist attractions.2.It aims to add the artistic aesthetic attraction of illustration to the brand construction ofHainan scenic spots and avoid visual aesthetic fatigue.3.The illustration art is used to construct the exclusive visual image system of hainantourist attraction brand and extend the innovative mode of tourism cultural and creativeproducts.4.Explore the cultural core of Hainan tourist attractions,integrate the new form of visualaesthetics with artistic illustrations for the high-quality development of culturalindustry,and drive tourism and cultural consumption in scenic spots. |
