Research On Brand Visual Image Design Of Red Tourist Attractions

Red tourism culture is a new ethnic theme tourism cultural expression form with Chinese characteristics that has fully integrated Chinese traditional revolutionary education and tourism culture industry,which has emerged in the 1990s.On the one hand,it promotes the development of the tourism industry,on the other hand.It enables visitors to learn the red culture during the browsing process,and subtly complete the education of the traditional revolution and the promotion and inheritance of the revolutionary spirit.Looking at the present,under the tide of economic globalization,the development of the red tourism market is not only reflected in the competition of tourism products,but also the competition of brands in tourist attractions.How to locate and design a brand image of red tourist attractions with distinctive characteristics and strong attraction is the key to the development of red tourist attractions.The Zaozhuang Railway Guerrilla is the reddest,brightest and loudest sign of the red cultural resources in Zaozhuang.To stand out among the more than one hundred red tourist attractions,it needs to have a unique brand image characteristic of the scenic spot.Through the analysis and sorting of the literature,this paper focuses on the basic elements and principles of building the visual image of the red tourist attractions from the perspective of design.Taking the Zaozhuang Railway Guerilla as the research object,the current situation of the brand development of the railway guerrillas is analyzed.Its unique cultural symbols are applied to the brand visual image of the railway guerrilla scenic spot,strengthen the brand character of the railway guerrilla scenic spot,and create a visual image of the scenic spot that meets the development of the red tourism market.How to create a distinctive brand visual image for red tourist attractions and how to carry out effective brand communication and promotion is an important goal to be achieved by this research.This article hopes to provide useful ideas and references for the brand development of red tourist attractions through the exploration of the brand visual image design of Zaozhuang Railway Guerrilla Scenic Spots.