Comparative Study Of Confucius Institute, English And Korean Language And Cultural Promotion Agencies

Since the establishment of the first Confucius Institute in Korea in 2004,as of2021,China has established 486 Confucius Institutes in 153 countries(regions).In July2020,the Confucius Institute was reformed under the advocacy of all parties,and now“Chinese International Education Foundation” is fully responsible for Confucius Institute.At the same time,the nature,orientation and management mode of Confucius Institute are facing the transformation.Influenced by COVID-19,the global language and culture promotion has developed slowly.Confucius Institute is also faced with a series of problems,such as quality development,management structure improvement and the teaching and promotion mode reform.This thesis uses the methods of literature analysis,comparative analysis and quantitative research methods to quantify the development of Confucius Institute,British Council and Sejonghakdang in the recent five years,builds a database on the distribution of institutions,the development of activities and the situations of operation,then compares and analyzes the situation of Confucius Institutes,British Council and Sejonghakdang in six aspects: management mode,operation mode,project development,institutional distribution,operation mode and promotion means.Through comparison and analysis founds that Confucius Institute currently exists following problems:(1)organizational management structure and management system needs to be improved;(2)the operation mode is relatively simple and highly dependent;(3)the content and audience of activities have limitations;(4)promotion path remains to be considered;(5)funding sources are lack of market motivation;(6)the promotion prefers one-way dissemination of language and culture,the means and forms of promotion need to be updated.In view of the six problems of Confucius Institute,this thesis suggests that Confucius Institute should considered the following advice:(1)strengthening brand construction and building educational industry groups;(2)establishing a good cooperative relationship with well-known multinational enterprises;(3)actively developing online Chinese teaching and cultural activities;(4)targeting global distribution;(5)setting up the international Chinese proficiency test industry chain;(6)update the promotion means and use the celebrity effect to promote language and culture.