Design Of Cultural And Creative Products Of Nuo Culture In Nanfeng From The Perspective-of Intangible Cultural Heritage Protection And Dissemination

In recent years,intangible cultural heritage has become the focus of national protection and the focus of academic research.Great attention has been paid to the protection and dissemination of intangible cultural heritage.For intangible cultural heritage,its dissemination is the product production and dissemination activities of intangible cultural heritage carried out by officials,inheritors and non-governmental organizations using advanced communication technology and industrialization means through certain media channels and targeting the public.It belongs to the category of cultural dissemination.The dissemination of intangible cultural heritage has experienced the era of oral communication,personal communication,written communication and printing communication.Its modes of communication include exhibition,tourism development,education,film and television works,transmission and inheritance,etc.However,it faces many problems in the whole process of communication.First of all,as the main body of communication,the government,inheritors and non-governmental organizations have insufficient communication ability and insufficient application of communication technology and marketing methods in the new media environment.At present,the communication is mainly visual display and lacks multiple ways.Secondly,the inheritors of intangible cultural heritage(mostly art owners)are trapped by factors such as economy,culture,age and cognition,and the use of modern communication means is limited,resulting in poor communication efficiency.Finally,the local government,administrative departments and protection institutions of intangible cultural heritage are also facing problems such as imperfect system,insufficient funds and lack of professionals,which leads to the gradual extinction of many precious intangible cultural heritage cultures.Therefore,it is urgent to find new methods and ideas for the protection and dissemination of intangible cultural heritage.Nanfeng Nuo culture originates from witchcraft sacrifice and nature worship.Its Nuo dance form is vivid,Nuo face carving skills are excellent,Nuo patterns and decorations are strong and rich,and has a strong regional cultural color.In 2006,"Nanfeng Nuo dance" was listed in the first batch of national intangible cultural heritage list,and Nanfeng also won the title of "hometown of Chinese Nuo dance".In recent years,the local government has strengthened the dissemination and protection of Nanfeng Nuo culture,but at present,the communication mode is still dominated by traditional performances,coupled with geographical restrictions,resulting in the lack of communication power and commercialization,so that the audience is becoming smaller and smaller.In recent years,with the rise of cultural and creative industries,the promotion of intangible cultural heritage communication with cultural creativity has become a new cultural and commercial hot spot.The protection of intangible cultural heritage and the development of cultural and creative industries have a common cultural gene.The combination of intangible cultural heritage culture,artistic elements,commercial hot spots and creative products and the integration of intangible cultural heritage culture into people’s daily consumption life will become a new path to promote the protection and communication of intangible cultural heritage.From the perspective of intangible cultural heritage protection and dissemination,this thesis uses the design method of cultural and creative products to carry out the design practice of Nanfeng Nuo cultural and creative products,and tries to make Nanfeng Nuo culture return to the public’s vision with a new look,so as to realize the modern transformation,living protection and dissemination of intangible cultural heritage culture.This thesis is divided into five parts: the first part introduces the background and research status of the topic;The third part classifies and combs the visual elements of Nanfeng Nuo culture;The fourth part carries out the design practice of cultural and creative products combined with the elements of Nuo noodles and Nuo dance;The fifth part summarizes the conclusions and deficiencies of the subject.