Research On The Creation Of Non-Heritage App Under "Blind Box Marketing Model"

This article attempts to draw lessons from the success of the "blind box marketing model" and apply it to the innovative exploration and dissemination of intangible cultural heritage,and use the blind box marketing form to conduct an intangible cultural promotion experiment.Combining intangible cultural heritage culture,especially craftsmanship intangible cultural heritage culture,with social e-commerce apps,builds a supply and demand bridge between intangible cultural heritage and consumers.Through the combination of theoretical research results and actual design practice,the marketing concept is turned into a design highlight,and the visual design of the interface of the intangible cultural heritage APP is finally completed.