Research On Exhibition Development Of Intangible Cultural Heritage

As a precious cultural resource of the Chinese nation,intangible cultural heritage can play an important role in condensing and continuing the national spirit,innovating cultural development and helping the construction of a cultural power only if it is inherited from generation to generation.Since the 21 st century,China’s protection of intangible cultural heritage has achieved initial results,but the problem of the survival and development of intangible cultural heritage in the market environment has not been fundamentally solved.Surviving in the highly competitive market is the new pursuit of intangible cultural heritage,and the exhibition development of intangible cultural heritage is a new way to stimulate the vitality of intangible cultural heritage market.Intangible cultural heritage exhibition integrates exhibition and sales.It has both cultural and industrial attributes.Intangible cultural heritage exhibition,as a cultural platform,can effectively realize the inheritance and protection of human intangible cultural heritage;As an industrial platform,it can concentrate the forces of buyers,sellers and third parties to realize the circulation and transaction of intangible cultural heritage products.The exhibition development of intangible cultural heritage not only provides a new way for the protection and utilization of intangible cultural heritage,but also provides a powerful market development carrier for intangible cultural heritage.It is a new channel and direction for intangible cultural heritage to solve the dilemma of market survival.Therefore,this paper studies the exhibition development of intangible cultural heritage,which can not only enrich the existing relevant academic research,but also provide some enlightenment for the practice of exploring the exhibition development of intangible cultural heritage.With the theme of "exhibition development of intangible cultural heritage",this paper studies the development of intangible cultural heritage in contemporary society.Therefore,this paper uses the methods of literature analysis,case analysis and interview,takes the platform economic theory as the starting point,analyzes and studies the behavior of the stakeholders of the platform,combs the current situation and existing problems of the exhibition development of intangible cultural heritage,and puts forward countermeasures according to the existing problems,so as to provide possible development ideas for the exhibition development of intangible cultural heritage.In addition to the introduction and conclusion,this paper is divided into three parts.The first part is the current situation of exhibition development of intangible cultural heritage.This part introduces the relevant situation of the embryonic form of the development of intangible cultural heritage industry-fairs and temple fairs,focuses on the current situation of the development of intangible cultural heritage by using modern exhibition,analyzes the exhibition development types and development characteristics of intangible cultural heritage,and gives a direct demonstration combined with the classic intangible cultural heritage exhibition development cases.The second part is the exhibition development of intangible cultural heritage.Through the analysis of the current development situation of intangible cultural heritage exhibition,this part believes that the government’s guidance to intangible cultural heritage exhibition is weak,the exhibitors related to intangible cultural heritage are more passive,and the public participation in intangible cultural heritage exhibition is more accidental.The third part is the exhibition development countermeasures of intangible cultural heritage.Aiming at the problems existing in the development of intangible cultural heritage exhibition,this part puts forward relevant countermeasures and suggestions that the government should strive to realize the transformation from leading exhibition to guiding exhibition,Intangible Cultural Heritage related exhibitors should strive to realize the transformation from passive exhibition to active exhibition,and visitors should strive to realize the transformation from occasional exhibition to spontaneous exhibition.The exhibition development of intangible cultural heritage is a new attempt for the protection and utilization of intangible cultural heritage.As a new thing in the stage of exploration and development,its development is inseparable from the encouragement,support and participation of the government,intangible cultural heritage exhibitors and ordinary visitors.At present,as a key force in the development of intangible cultural heritage exhibition,the government should clarify its own role and have the responsibility to provide safeguard measures for the development of intangible cultural heritage exhibition and lay the foundation for the standardized development of intangible cultural heritage exhibition.Intangible cultural heritage exhibitors should make full use of the platform of intangible cultural heritage exhibition,constantly accumulate their own strength,and actively explore the market-oriented development path of intangible cultural heritage.Ordinary audiences should also give full play to their strength and strive to become active participants in the protection and utilization of intangible cultural heritage.