A Study On The Models And Mechanisms Of Protection And Tourism Utilization Of Intangible Cultural Heritage In Pingtan,Fujian

In recent years,China's attention to intangible cultural heritage has continued to heat up.In addition to the current "Ocean Power" and "The Belt and Road" strategy,the academic community is gradually strengthening research on the protection and development of island cultural heritage.As an important node of the “The Belt and Road”,the Pingtan Comprehensive Experimental Zone and the opening window of the country,it not only has beautiful natural scenery and rich human landscape,but also has a unique intangible cultural heritage.In this context,on the one hand,Pingtan Island's cultural heritage landscape is an important carrier for the construction of Pingtan International Tourism Island,especially its intangible cultural heritage can increase the attractiveness of Pingtan tourism and bring considerable benefits;On the other hand,the intangible cultural heritage of Pingtan Island is particularly fragile and needs to be protected,but simple protection will also create sustainable problems.Therefore,reasonable tourism development is a useful way.Considering that the protection and intangible cultural heritage are inseparable from the characteristics of "people" and the special political status of pingtan,this study takes intangible culture inheritors and community residents of Pingtan Island as the survey object,and takes Pingtan International Tourism Island as an example to discuss Pingtan Island's the mode and mechanism of the intangible cultural heritage protection and tourism utilization of pingtan island,are expected to help Pingtan Island's intangible cultural heritage protection and cultural industry construction.This paper first introduces the living environment of the intangible cultural heritage of Pingtan Island from the perspective of cultural ecology,and sorts out the occurrence of Pingtan Island's intangible cultural heritage resources and the status of tourism utilization;through in-depth interviews and questionnaire surveys,combined with cultural identity theory,the main problems in the diagnosis of intangible cultural heritage protection and tourism utilization in Pingtan Island,including: lack of spontaneous protection and participation behavior,low participation of residents,uneven distribution of interests,and intangible cultural heritage tourism in Pingtan Island The paper adheres to the low demand of market demand.Finally,the article combines the theory of cultural reproduction to propose the models and mechanisms of protection and tourism utilization of intangible cultural heritage in Pingtan from the perspective of international tourism island construction.