Research Report On The Current Situation,problems And Improvements Of The Communication Of Southern Anhui Flower-drum Opera

Southern Anhui flower-drum opera,as a national intangible cultural heritage and one of the five major operas in Anhui Province,has been paid more and more attention by the government in recent years with the proposal of the strategy of building a cultural power.Both the 13 th five-year Plan and the 14 th Five-year Plan emphasize that we should provide rescuing protection to traditional culture such as opera and support the creation and training of professional drama teams.Representative dramas in various regions are in a period of vigorous development and rejuvenation with the support of policies and funds.However,at present,there are still many local operas,such as southern Anhui flower-drum opera,which still face many problems in its inheritance and development because of its low popularity and low dissemination range.Therefore,exploring the communication status and problems of flower-drum opera not only helps to promote the inheritance and development of local operas,but also plays an important practical significance in inheriting and protecting intangible cultural heritage and promoting the prosperity of local cultural industry.In this study,through in-depth interviews,participatory observation and literature analysis,Xuancheng,the city applying for cultural heritage of the opera,was investigated,and the communication status of southern Anhui flower-drum opera and the communication bottleneck of Southern Anhui flower-drum opera were discussed,so as to put forward corresponding improvement strategies for promoting the communication of southern Anhui flower-drum opera.According to the different communication subjects,this paper mainly studies the current situation of the communication of southern Anhui flower-drum opera on the mainstream media platform,as well as the current situation of local cultural departments,flower-drum opera artists,flower-drum opera lovers and art researchers in publicizing and communicating flower-drum opera.During the investigation,it is found that there are many problems in the dissemination of southern Anhui flower-drum opera on traditional media platforms and new media platforms,including single communication channels,weak content verticality,lack of new media professionals,difficulty in consolidating and cultivating audiences,and weak financial support.Finally,in view of the causes of the problems and their development demands in the new media era,a series of optimization measures were put forward,including strengthening media convergence to optimize communication quality,paying attention to offline communication to improve communication efficiency,implementing diversified investment methods to increase support according to the innovative communication forms of audience.Through the above research,this study aims to provide reference for the further development of southern Anhui flower-drum opera and the promotion and inheritance of intangible cultural heritage,and hopes to take this opportunity to assist relevant departments to drive the development of local cultural tourism economy and expand the market influence of southern Anhui flower-drum opera related industries.