Research On The Innovative Dissemination Of Excellent Traditional Culture Among Young Groups

General Secretary Xi Jinping pointed out in the report of the 19 th National Congress of the Communist Party of China that it is necessary to deeply explore the ideological concepts,humanistic spirit,and moral norms contained in the excellent traditional Chinese culture,and inherit and innovate in accordance with the requirements of the times,so that Chinese culture can show the permanent charm and style of the times.Young people are the main force in the dissemination and inheritance of excellent traditional culture.Moreover,the emergence and development of short video platforms subtly affect the values and consumption outlook of contemporary young groups.So,in such an era,how can excellent traditional culture be innovatively disseminated among young groups to gain popularity among the public? What is the recognition of excellent traditional culture among young people? Has the Guofeng handmade video played a role in the further dissemination of excellent traditional culture?Promoting the youthful dissemination and innovative development of excellent traditional culture is a topic that many scholars pay close attention to and discuss.First of all,this study starts with the national style culture,and finds that the national style culture is rooted in the traditional Chinese culture,and the construction of the national style culture is jointly promoted by multiple subjects.In the process of creating and consuming national style culture and its products,young people also continue to spread excellent traditional culture.Secondly,this research takes Guofeng handicraft video at station B as an example,conducts in-depth interviews with Guofeng handicraft up masters who are active in station B,and explores the current status of the spread of traditional culture among young groups from various aspects.Through the questionnaire survey and discourse analysis method,we outline the audience group portrait of Guofeng Handicraft video and understand their attitudes and views on Guofeng Handicraft.The study found that the main body of young groups in the dissemination of excellent traditional culture is gradually manifested,integrating traditional elements with modern fashion,and disseminating Chinese excellent traditional culture in multiple forms and multiple platforms.In this process,the national style culture has promoted the revival and return of traditional culture,but there are also some problems.In view of the existing problems,corresponding suggestions are put forward to improve the youth dissemination strategy of excellent traditional culture.