Study On The Phenomenon Of Bilibili Traditional Cultural Hit Videos

In recent years,network video has become an important medium of Internet communication,among which the traditional culture videos of Bilibili Bullet Screen Video Network(hereinafter referred to as "Bilibili")have frequently attracted the attention of the public.In the context of political strategy,social culture and technological development,Bilibili has become one of the important network platforms for the dissemination of contemporary traditional culture.Research and the traditional culture of master Bilibili hit video content features and operation strategy,realize the traditional culture "hit" the transmission of video transmission in the youth of the identity and participate in the transformation of way,reflect on the existing communication effect and experience,can promote the development of the modern communication of traditional culture and innovation.This paper analyzes the transmission content of traditional culture "popular"videos on Bilibili,the macro investigation of social background,the dimensions of the communicator on Bilibili and the dimensions of the communication audience.The main content of this study includes the following chapters:The introduction part is the introduction chapter,explaining the origin of the topic and research deduction,defining the concept of traditional culture video and popular broadcast,and commenting on the current research status in China,and putting forward the research methods of this paper.The first chapter analyzes the status quo of traditional culture "popular" videos in Bilibili,analyzes the emergence of the phenomenon and the types of the current"popular" videos,and finds out the content characteristics of the videos.The second chapter investigates the social background of the "hot broadcast" of traditional culture videos in Bibili,and analyzes the possibility and inevitability of the"hot broadcast" phenomenon of traditional culture videos in Bilibili from the requirements of political development,social differentiation and reunion,and the development of Internet and bullet screen technology.The third chapter specifically analyzes the platform operation of "hot" videos of traditional culture in Bilibili.By analyzing the operational means of creating the atmosphere of barrage,controlling content resources and holding main activities on the platform of the main dissemination body,the third chapter analyzes the platform operation of "hot" videos of traditional culture in Bilibili.The fourth chapter studies the audience of "popular" traditional culture videos in Bilibili,analyzes the characteristics of the audience and analyzes the motivation of consumption of "popular" traditional culture videos in Bilibili.The fifth chapter summarizes the influence of the "popular broadcast" of traditional culture videos in Bilibili,and puts forward research suggestions.This paper suggests to strengthen the training of media literacy of young people,guide Internet enterprises to shoulder the responsibility of The Times,introduce experts and talents to study the new production space,assist the production and dissemination of ideological and cultural content,and promote the development of art forms of traditional culture.