| Under the popularization of the Internet and the profound changes in the form of media,"earth-flavored short videos" with postmodernist genes came into being.This article will analyze the prevailing reasons,style presentation,resistance practice,and social influence of the local short video subculture,in order to enrich the research results of the subcultural form of "local short video".First of all,this paper makes an in-depth analysis of the reasons for the prevalence of the local short video subculture.Secondly,this paper conducts an in-depth study on the style presentation characteristics of the local short video subculture under the guidance of the theoretical paradigm of Filkern’s subculture.Thirdly,this paper analyzes the practical significance of resistance to six types of short videos of earthy flavor.The creators questioned and confronted the mainstream in the way of "downgrading drama interviews" in imitating earth-like short videos;Shomai was the "male text" that the creators shouted using the "collage" method;In the video,the creator uses "irony" to map the dark laws of society;in the short video of eating and broadcasting,the anchors create a "spectacle" in the radical body show;in the short documentary video,but the creator Using "realistic" techniques,it depicts everyone’s spiritual life and world;socially shaken youths shape and lose themselves in "ritualized" performances.Finally,this paper analyzes the social impact of local short video subculture.To a certain extent,local short videos meet the spiritual needs of the corresponding groups.However,some vulgar content continues to challenge the bottom line of society,and the society has also stepped up its inclusion in many aspects such as ideology and business behavior. |
