Research On The Communication Symptoms Of "Local Flavor Culture"

With the rise of mobile video media,we are gradually in a medium scene surrounded by “earth flavor”.During the two years from 2017 to 2018,“earth flavor” quickly became popular in the network to form a unique earth flavor.Cultural phenomenon,which not only enriches the diversity of popular culture,but also brings challenges to the construction of mainstream social culture.From the perspective of cultural characteristics,the earth-flavor culture is full of post-modernism,and its marginality and flatness greatly subvert the centrality and profound trend of mainstream culture.As the culture of the lower class,its innate anti-elitism has impacted the mainstream cultural values of society.On the other hand,the popularity of earthy culture is determined by factors such as the subjective thinking,psychological state and life philosophy of the public.Its own existence is reasonable,and the earthy culture also brings economic effects,which has spawned a series of New economic behaviors promote social and economic development.Therefore,the symptom research of earthy culture should be an important branch of the field of contemporary mass culture communication research.This paper mainly uses literature research method,content analysis method and soil culture culture case to study the text of earthy culture,expounds the concept,development history and expression form of earthy culture,and discovers the existence of earthy culture through content analysis.The symptoms are listed in the three aspects of society,culture and public opinion.The symptom analysis of the spread of the culture of the culture of the earth is analyzed.The media technology,the psychological factors of the participants,and the causes of the spread of the culture of the culture of the earth culture are analyzed in depth.This study believes that the development of earthy culture adds to the vitality of popular culture and highlights the spiritual civilization needs of the people at the bottom,but there are many problems in itself.For example,the content subject is not clear,resulting in low recognition,lack of public opinion and cultural value.Deviation from the mainstream,the content is not standardized on the symbol system,the low degree of innovation makes it difficult to form its own brand and so on.This study synthesizes the symptoms existing in the epidemic process of earthy culture,analyzes its causes,and reflects on its cultural value.It analyzes the problems existing in the culture of the culture itself from the symptom expression,and solves the corresponding problems.I hope that this research will bring some enlightenment to the study of earthy culture and promote the healthy development of the social mass culture system.