Research On The Brand Image Design And Application Of Quanzhou "XiaoShanCongZhu" Academy

The "XiaoShanCongZhu" academy was originally a folk academy in Quanzhou.It was founded in the Northern Song Dynasty and has a long history.With the emphasis and development of traditional culture in recent years,the “XiaoShanCongZhu”academy has been opened to the outside world after reconstruction.However,in the current era of commercialization,it is difficult to meet the needs of market audiences with a single park building restoration.Therefore,the establishment of a brand-new brand image has become the development direction of many traditional academies,which has important practical significance.Through the research on the“XiaoShanCongZhu” academy,this project establishes a complete brand image design system,so that the “XiaoShanCongZhu” academy presents a unique aesthetic meaning and cultural attraction in the future operation,which will help the park to be more function well in all aspects.This paper attempts to explore the connotation of the brand to clarify the market positioning through the cultural research of the “XiaoShanCongZhu” academy itself,so as to establish its own brand image design direction,and realize it through a systematic and visual visual communication design language;Through in-depth thinking and accurate positioning of the brand image design and planning plan of“XiaoShanCongZhu”,the practice process of “XiaoShanCongZhu” brand image design is analyzed and summarized,and the development direction of traditional academies in the current cultural market is found.,to create a new brand visual image with unique local cultural characteristics;at the same time,it is hoped that through the rediscovery and re-creation of traditional academy culture,more audiences can understand traditional academy culture,improve their inherent impression,and enhance their influence,so as to find a traditional academy An effective way for brand image revival and development in the new era.Through this research and practice,the author deeply understands that the brand image construction of traditional academy cultural venues such as “XiaoShanCongZhu”should be based on the accumulation and in-depth exploration of a large amount of preliminary data,and the brand image construction will be more accurate and rich in culture.At the same time,for the conception and positioning of the academy’s brand image,it is necessary to have a broader vision,and should focus on a broader market scope and longer-term goals,the brand image construction will be more feasible,effective and disseminated.