Discourse Analysis Of The Variety Show "National Treasure

The rapid popularity of cultural variety shows such as National Treasure and China in Classic Books reflects the charming charm of excellent traditional Chinese culture and the important role that cultural TV discourse plays in spreading the thematic significance of contemporary society and constructing cultural values.This paper takes the variety show national treasure as the research object,uses the discourse analysis methods of Fairclough and van Dijk and other relevant discourse analysis theories,mainly analyzes the program from the two dimensions of text and discourse practice,explores the discourse law and narrative structure of the program,explores the causes of the popularity of the program,and looks forward to the future of cultural variety shows in speculation.The full text is mainly divided into four parts:The first chapter analyzes the program overview of National Treasure.Under the background of consumer society,the problem of "pan-entertainment" and "homogenization" of variety shows is obvious.How to give play to the positive function of entertainment culture in promoting the construction of socialist core values is a problem that needs to be paid attention to in the development of Chinese cultural industry.With the proposition of "cultural self-confidence",the importance of inheriting and carrying forward Chinese excellent traditional culture has become increasingly prominent.Museum IP has gradually become another hot spot in the development of cultural undertakings.Under this background,national treasure combines cultural and cultural elements with variety elements,and creates a new model of cultural variety through the form of "recorded variety" and small theater interpretation.The second chapter analyzes the program text of National Treasure.Fairclough believes that text analysis is a problem that can not be ignored in discourse analysis and should be regarded as the first dimension of discourse analysis.The analysis of program text involves micro and macro levels.At the micro discourse level,the vocabulary of the text realizes the reconstruction of meaning through overexpression and the use of metaphor,constructs the text discourse,and makes the text present a unique discourse style;At the macro discourse level,these discourse fragments are combined in sequence according to the coherence rules and the macro narrative structure of the text.In this logical framework,the discourse constructs the value and content in the form of proposition,which constitutes the representation of discourse practice,so that people can carry out cognitive and practical activities through the proposition in the logical framework.The third chapter analyzes the discourse practice of National Treasure.The main task of discourse practice analysis is to explore the internal links between text and text and between text and society,and to analyze the cognitive process based on the internalized social structure and social customs.National discourse,mass discourse and elite discourse constitute the internal form of discourse through game negotiation.The subjects of discourse practice play their respective roles in National Treasure,undertaking the tasks of discourse production and discourse consumption.As a "heterotopia",the museum establishes a new connection with the audience through the National Treasure,uses the aesthetic deformation in the field and the cross-border communication outside the field,redefines the way of existence of the museum,realizes the reproduction of discourse and constructs its social significance.The fourth chapter analyzes the current problems faced by the program,and on this basis,tries to put forward the optimization strategy of cultural variety programs.The content of the program is controversial;The problems such as the form of the program is greater than the content and the lack of follow-up creativity are the problems that must be faced by the development of National Treasure and other cultural variety shows.In the face of such problems,future cultural variety shows can be optimized from the following aspects: improving program content and reducing knowledge misinterpretation;Refine the theme,enhance the relevance between the content text;Subdivide audience groups to create more distinctive hanging products.