Research On The Role Of Cultural Variety Shows On The Dissemination Of Chinese Traditional Culture From The Perspective Of The Ceremony Of Producing New Products In The Forbidden City

Since the reform and opening up,there have been "Hong Kong Style","Korean current" and "wave spectrum culture" popular in China.The popularity of this other culture makes our culture fall into a state of "confusion and aphasia".Under the background of globalization,how to overcome the local cultural crisis and how to better spread the traditional culture has become an urgent problem to be solved.Since the reform and opening up,there have been "Hong Kong Style","Korean current" and "wave spectrum culture" popular in China,which is a great way of other cultures,making our culture fall into a state of "confusion and aphasia".Under the background of globalization,how to overcome the cultural crisis of our country and how to spread the traditional culture better has become an urgent problem.Culture is the soul of a country and a nation.According to the report of the 19 th National Congress of the Communist Party of China,we should "promote the creative transformation and development of Chinese excellent traditional culture" and "stimulate the cultural innovation and creativity of the whole nation to build a socialist cultural power".This shows that the party and the state attach great importance to cultural and cultural innovation.At the same time,with the development of the Internet,the production of variety shows is becoming more and more mature and sophisticated.In recent years,a number of excellent cultural variety shows have sprung up,ranging from simple funny,Knowledge,talent show to focus on friendship,love,parents and children.In these cultural variety shows,the dissemination of traditional Chinese culture has become a new direction."Shangxin Palace Museum" combines serious traditional culture with lively variety shows to create "cultural creation A kind of The new form of "culture" combines with the trend of the times to spread traditional culture.The program takes the history of the Palace Museum as the starting point,invites different guests to explore the traditional culture behind the Palace Museum,and designs new cultural and creative products based on this inspiration.Because the program not only shows the long and magnificent cultural treasures of our country,but also produces practical and good-looking cultural and creative products.At the same time,it is also produced and publicized in a way close to young people,so it has won good reputation on microblog,Douban and other platforms.James Kerry,a representative of the concept of communication rituals,introduced cultural studies into communication studies,believing that "communication is culture".In his theory,the concept of communication ceremony is based on the establishment of ceremony. Communication and culture depend on each other and influence each other to build an orderly and meaningful world together.Therefore,this paper focuses on the theory of communication ritual view,analyzes and studies the presentation and value manifestation of ritual communication of Shangxin Palace Museum,reflects the identification trend of contemporary traditional culture,and analyzes the ritual communication law of cultural variety programs,so as to bring better innovation and inspiration for the dissemination of traditional culture by similar cultural variety programs.