Research On The Operation And Communication Of Wechat Public Account Of Tongliao Mongolian Comprehensive Broadcasting

With the popularization of wechat,wechat public account has been firmly established on the stage of new media,and its communication influence has risen sharply.In the era of integrated media,newspapers,TV stations and other traditional media have set up wechat public accounts.It has promoted the integrated development of traditional media and new media.This paper takes the wechat public account of Tongliao Mongolian Comprehensive broadcasting subordinated to Tongliao Radio and Television Station as the main research object.This paper traces the development process of the platform from May 4,2016 to January 31,2022,summarizes the practical experience of the platform operation,and conducts scientific research and analysis of its operation status and communication content.The existing problems and suggestions are put forward.This paper consists of three parts:introduction,text and conclusion.The introduction part discusses the research background,the reason of the topic selection and the significance of the research,literature review,research methods.The text consists of four chapters.The first chapter summarizes the establishment background and development status of wechat public account of Tongliao Mongolian Integrated broadcasting,and summarizes the characteristics of operation and communication.The second chapter explores the operation of wechat public account of Tongliao Mongolian Comprehensive Broadcasting,and discusses the operation overview,operation characteristics and operation interface setting.The third chapter explores the spread of the wechat public account.The contents,sources,classification,forms and characteristics of communication are also discussed.The fourth chapter uses data analysis method and investigation method to analyze the audience situation of wechat public account of Tongliao Mongolian comprehensive broadcasting in detail,and thus summarizes the audience’s demands,reading habits and interests.The fifth chapter puts forward the existing problems and future improvement measures and suggestions.