A Study Of Pleasure In Network Literature

This paper focuses on the historicization of "pleasure" in the production of network literature.As an important feature of network literature,"pleasure" is usually regarded as the satisfaction of readers’ pleasure at the spiritual level.It is usually interpreted as the "pleasure compensation" at the spiritual level or even the physiological level according to Maslow’s hierarchy of needs theory.However,if we go back to the historical scene of the emergence and development of "pleasure",we can see that the current network literature presents the VIP paid reading as the main business system,and the highly homogenized and typed industry ecology of "pleasure-oriented" was just one of the many forms of network literature at the beginning.At the beginning,"pleasure" is the appeal of the "grassroots" group reflected in the network grass-roots culture generated by numerous power relations.Such "pleasure" contains the needs of this kind of group on economic,political,cultural and other aspects,and reflects their practical possibilities and spiritual background in the complex social and historical environment.With the deepening of the commercialization of network literature,this "pleasure" with complex meanings has been reduced to the so-called "core" of network literature,and finally overcome the difficulties,and become the standard of the current network literature industry.The first part of this paper intends to analyze the germination of "pleasure" in the early stage of the development of network literature,mainly discusses the foundation and creativity of "pleasure" in the network grassroots culture,and describes the characteristics and cultural logic of this "pleasure" in the grassroots.The second part mainly describes the generation of "pleasure text" mode in the process of commercialization of literature website and the characteristics of "pleasure text" after commercialization.The third part mainly analyzes the "pleasure" after the acquisition of "Qi Dian" by "Cloudary",and describes the "pleasure" of complete utilitarianism in this period through the analysis of relevant cultural phenomena.At this time,the production of online literature has formed a complete industrial chain,and the commercialization and entertainment characteristics of online literature have been pushed to the extreme.