Research On The Application Of News Feed Ads In Network Literature Promoting

As competition in the network literature industry continues to intensify,network literature platforms located in the middle of the network literature publishing industry chain urgently need to find more efficient means of promotion.Meanwhile,with the rise of the short video economy,news feed ads can effectively attract users due to its features of fragmentation and immersion.It has become an important way to help network literature platforms to realize the rapid growth of readersThis paper takes the news feed ads applied in the promotion of network literature as the main research object.Based on the theory of double benefits in publishing and the related theories of advertising and marketing,this paper regards the application of news feed ads as an important part of network literature publishing and probes into the application status and existing problems of news feed ads in network literature promotion,and puts forward targeted optimization suggestions.The research methods used in this paper mainly include literature analysis,case analysis,participatory observation and comparative analysis.The main innovation is that the research object is relatively new.It is the first article to conduct a systematic analysis of news feed ads under the specific content industry of network literature.Firstly,this paper sorts out the application status of news feed ads in network literature promotion from three aspects: participants,contents and forms,and actual effect.The subjects participating in the whole process of news feed ads include network literature platforms,agents,media platforms and readers of network literature.They each undertake different functions in the process of news feed ads promotion,thus forming a linking chain from production to delivery,from supervision to optimization.At the same time,after several years of hard work,advertisers have gradually explored successful models that can achieve efficient user conversion in terms of advertising themes,plots,and forms.Compared with the live promotion which is still in the testing stage,news feed ads has become a key link in the promotion of network literature.Secondly,based on long-term observation and work practice,this paper points out the existing problems in the application of news feed ads in network literature.It mainly includes the vulgarization and homogeneity of advertising content,the roughness of advertising production,the infringement of advertising materials,and the long-term retention of advertising effects.Finally,combined with the existing problems of current news feed ads,this paper proposes strategies for optimizing the application of news feed ads from the four levels of network literature platforms,agents,media platforms and network literature readers.It is emphasized that the news feed ads applied in the promotion of network literature,as a promotion means to guide the public to carry out mobile reading,also belongs to the category of publishing activities,and social benefits should be put in the first place.At the same time,the network literature platform,the initiator of news feed ads,as an important subject in the network literature publishing industry chain,should assume the social responsibility of publishing enterprises.In general,this article sorts out the current situation of the application of news feed ads in the promotion of network literature,and proposes countermeasures to optimize the effect of news feed ads in combination with work practice and theoretical analysis,so as to provide a reference for the network literature industry.