Research On Pleasure Production And Alienation Of Network Drama

In the era of mobile internet,more online video users have been added,the network drama industry has a broader market prospect,and the network drama has ushered in a golden period of development.With the improvement of material conditions,there has also been a certain amount of life pressure and psychological anxiety.The public’s demand for entertainment to meet self-liberation and pleasure has increased significantly.Due to the update of media technology,online dramas are closer to the entertainment life of the audience.Demonstrating a high level of enthusiasm,online drama entertainment has become an important way for people to get pleasure everyday,and pleasure production has thus become a great weapon for the profit of online drama.In the face of the increasingly fierce market competition of online dramas,how to produce pleasure to make the online dramas more enjoyable to the audience,and then realize the flow of traffic has become a crucial part,at the same time,it also caused the problem of alienation of pleasure.Excessive pursuit of pleasure production leads to the lack of rationality and ambiguity of the spiritual level of the audience.In aesthetic issues,even pleasure replaces the "aesthetic sense",which makes the network drama go to the road of pan-entertainment and kitsch,which seriously affects the development of the network drama industry..This topic will conduct research on the above issues,outline the development background,definition,classification and characteristics of online drama,and analyze the production and reception of pleasure in online drama from the two dimensions of production subject and audience subject,and summarize the Representation of pleasure,finally analyzes the phenomenon of dissimilation of pleasure in online dramas,points out the negative effects of this phenomenon and puts forward relevant suggestions.