| Located in the southeast coast of Hainan Island,Danjia Fishing village in Lingshui County,Hainan Province is a frontier base for the development and protection of resources in the South China Sea.It has excellent gulf shoreline and island resources,providing it with unique and advantageous conditions for the development of Marine recreational fishery.Traditional fishery is faced with the deterioration of water ecological environment and other problems.The transformation of fishermen from traditional capture fishery to Marine recreational fishery is conducive to increasing fishermen’s income and promoting the prosperity of fishing areas,promoting the opening up of fishing areas and urban-rural exchanges.Service-oriented recreational fishery activities which helps to extend the value chain of fishery industry and bring new vitality to the development of fishing areas.Marine recreational fishery in Lingshui Tanjia Fishing village began in the early part of this century.Facing the situation of depleting fishery resources,many fishermen took advantage of their idle fishing boats and fishing gear to drive tourists to go to sea to engage in simple fishing activities,which were loved by tourists and gradually promoted and formed today’s fishing fun project.This article through the literature collection and field observation,as well as the methods of interview and questionnaire survey to understand the development course of huangshao home village,resources endowment,location advantages,the ecological environment,the respect such as homogenous competition situation,concrete analysis of Marine leisure fishery project participants,operators and consumers demand.Ocean recreational fishery on the roots belong to the agricultural industry has a certain consideration,need we will increase support to the Marine leisure fishery,house of huangshao village there is a lack of characteristic brand,product attraction is weak,most of the problems such as water sports in the primary stage,put forward perfect service system,to enhance investment in talent,and protection of the Marine ecological environment.The article is mainly divided into nine parts: The first part is the research background,research purpose and significance,research methods and framework of Marine recreational fishery in Tanjia fishing village;The second part is the concept definition and theoretical basis,mainly related to the concept of Marine recreational fishery and tanka fishing culture and industrial transformation and upgrading theory;The third part is the research progress of existing literature at home and abroad;The fourth part analyzes the status quo of Marine recreational fishery transformation in Tanjia fishing village,and introduces its development history,industrial status and resource advantages.The fifth part of the interview with operators and tourists as the entry point,through field research and observation to understand the industry development needs;The sixth part analyzes in detail the existing problems of Marine recreational fishery industry in fishing villages.The seventh part refers to the development model of Marine recreational fishery in other places at home and abroad,from which the Tanjia fishing village can obtain reference experience.The eighth part puts forward specific countermeasures for the existing problems;The last part is the conclusion,which summarizes the paper and points out the shortcomings and prospects. |