Research On The Development Strategy Of LY Animal Husbandry Compan

As an important part of China’s agriculture and rural economy,animal husbandry is not only an important part of the revitalization of rural industries,but also an important basic industry for the modernization of agriculture and rural areas.The development of animal husbandry has experienced a transformation from the stage of rapid recovery to the stage of ecological and healthy breeding.While realizing the expansion of the volume of animal husbandry industry and reversing the insufficient supply of animal products,it has promoted the transformation of production capacity and production mode and achieved a significant improvement in quality.Animal husbandry industry is characterized by small differentiation,low threshold and large market demand.To adapt to market demand and develop ecological agriculture and animal husbandry is an effective way to achieve sustainable and benign development of animal husbandry companies.Based on LY animal husbandry company as the research object,combined with the current LY animal husbandry company plate structure,organization structure,business management present situation,based on the theory of strategic management and at the same time,will present LY grazing system analysis of internal and external environment,in order to explore more conducive to the development strategy of the future,first of all,using PEST analysis model,Analyze the current political and legal environment,economic environment,social environment and technical environment of the company,and master the macro influencing factors facing the company as a whole;Then from the global aquaculture industry,domestic aquaculture industry two aspects of analysis,to obtain the development trend and characteristics of the aquaculture industry;Then,porter’s five Forces model is used to analyze the basic competitive situation of LY Animal Husbandry Company in the breeding industry market.The analysis of internal environment mainly starts from two aspects of enterprise resources and enterprise capability,including organizational resources,human resources,financial resources and base resources.Capabilities include production and operation capabilities,financial management capabilities,system management capabilities,and personnel management capabilities.In the process of developing the development strategy,firstly,the SWOT strategic matrix is used to make a comprehensive and systematic analysis of LY Animal Husbandry Company.Taking the advantages and disadvantages of the enterprise as the basic premise and combining with the current environment,the strategic analysis and positioning are carried out from SO,ST,WO and WT respectively.At the same time,cooperate with the development of ST strategy and WO strategy,quickly supplement the company’s existing shortcomings;Then,according to the analysis results,the company will be positioned as the whole chain development plan of dairy cattle sector,seed industry sector,feed sector and beef cattle sector in the next five years.The revenue will reach6.6 billion yuan and the profit will reach 1.3 billion yuan.Finally,combining with the actual situation of the company at the present stage,the implementation steps and safeguard measures in line with LY husbandry strategy are formulated.Under the guidance of the development strategy,we will make use of our own advantages,overcome the shortcomings,foster the strengths and circumvent the weaknesses,so that the enterprise can develop and grow rapidly,and build LY Farming into a well-known enterprise with first-class industry and international competitiveness in the near future.