Research On The Cultural Creative Design Of Huangmei Opera From The Perspective Of Wanjiang Culture

Wanjiang culture,also known as anqing regional culture,has the title of "hometown of Opera" and is also the birthplace of Huangmei Opera.Huangmei Opera,as a local folk performing art,contains profound cultural heritage and rich connotation,and also embodies distinctive national and regional characteristics.It not only has a strong local flavor,but also embodies distinct regional characteristics,and has the reputation of "clear spring in the forest".However,with the rapid development of science and technology,the continuous innovation of electronic industry technology,the traditional opera gradually faded from people’s vision,and people’s understanding of Huangmei Opera is getting less and less.In order to inherit and carry forward the unique cultural charm of Huangmei opera,we dig into the regional cultural characteristics of Wanjiang in Huangmei Opera,analyze the folk customs and folk characteristics of Anqing,the birthplace of Huangmei opera,and combine the modern creative design style to improve the recognition and influence of Huangmei opera in today’s opera culture.Based on the in-depth understanding and analysis of huangmei Opera,an intangible heritage with regional cultural characteristics in Wanjiang,this paper starts with the development history and current situation of huangmei traditional drama and discusses its value and significance in modern society.It deeply analyzes the artistic characteristics of huangmei Opera culture in singing,speech,trade,choreography,makeup,clothing and other elements,and excavates the development advantages of Huangmei opera culture.At the same time,it also adopts a variety of methods such as market survey,field investigation and comparative analysis to combine traditional Chinese aesthetic theory with huangmei opera cultural creation design.The aesthetic and spiritual characteristics of huangmei Opera art are summarized.Through field investigation,the author analyzes the current situation of huangmei opera cultural and creative design in China and other domestic opera cultural and creative design cases,and summarizes the reference significance of opera cultural and creative product design,which lays a theoretical and practical foundation for the design and development research of Huangmei opera cultural and creative design of Wanjiang regional culture.Through the analysis of the results of the questionnaire about huangmei opera cultural and creative product design compiled and published by the author,the cognition degree of consumer groups to Huangmei opera is understood,the demand and preference of consumer groups for huangmei opera cultural and creative products is obtained,and the performance style and application field of huangmei opera cultural and creative product design is determined.Conceive a set of cultural and creative design of huangmei in Wanjiang culture with "drama rhyme" as an example.With the huangmei Opera plays familiar to consumer groups as the starting point,it creates IP image design and illustration design of Huangmei Opera,combines the cultural characteristics of Wanjiang region and the extraction and re-creation of huangmei Opera’s unique makeup and clothing elements,flexibly applies them into various cultural and creative products,reflecting the value and spirit of Huangmei Opera culture.It plays an important and positive role in promoting the intangible cultural heritage of Huangmei Opera as well as the economic development and social influence of Wanjiang region.