Sichuan Regional Cultural Elements In The “Sichuan Travel” Brand In The Application Of Research

The regional culture of China is continuously developing with the history of the Chinese nation.With the continuous development of economy and society,people’s quality of life is getting higher and higher,and people begin to appreciate life and enjoy life.With the gradual opening of the epidemic,tourism has become a way for people to enjoy life,and the tourism industry has been slowly restored.The regional culture of Sichuan has a long history.Every piece of land contains the local unique culture,and the culture is constantly being inherited.People’s living habits are also influenced by the regional culture.The characteristic culture in scenic spots is an important resource of tourism.Tourists can experience the unique cultural connotation in scenic spots through tourism,and also spread these excellent cultures through tourists.The characteristic elements of scenic spots in Sichuan are selected to be incorporated into cultural and creative products,so that consumers can spread these excellent cultures further.The research of this topic is divided into five chapters.The first chapter is the introduction,which mainly introduces the background of the topic,the purpose and significance of the research,the research status at home and abroad,as well as the research content,methods and innovation of this topic.The second chapter mainly analyzes the brand of "Sichuan Tourism".It expounds the basic concept of the brand,makes a detailed investigation and analysis of the tourism brand of the tourist attractions,and finally proposes the brand of "Sichuan tourism" through the questionnaire survey and analysis of the tourism cultural products.Chapter three explains the basic concept and historical tracing of Sichuan regional cultural elements.First,it interprets and classifies Sichuan regional cultural elements.Second,it expounds three stages of historical tracing of Sichuan regional cultural elements.The fourth chapter mainly analyzes the Sichuan regional culture and the value of Sichuan regional cultural elements in the brand.Firstly,it expounds the artistic characteristics of Sichuan regional cultural elements.Secondly,it focuses on the detailed analysis and elaboration of the landscape style elements,architectural cultural elements,folk art elements and humanistic landscape elements that are drawn from and refined,and creates related illustrations for discussion.The fifth chapter is about the application of Sichuan regional cultural elements in the brand of "Sichuan Tourism".With the cultural elements of Sichuan scenic spots selected by the research as the connecting point,the design and application concept is prepared in advance,and the design is integrated by means of illustration,so as to generate different cultural and creative products,and the relevant examples of cultural and creative products are made for discussion.Finally,the conclusion and prospect of this paper.Through the research and practice of this paper,we hope to promote the scenic spots and cultural and creative products in Sichuan,refine and innovate the regional culture,and spread the excellent culture of Sichuan further.