Research And Practice Of Fitness Brand Design In The Post-Epidemic Era

Nowadays,the epidemic situation of China has been effectively controlled and entering the next time—the post epidemic period.The outbreak of the epidemic has affected the development of society and the physical and mental health of individuals,and then people should rethinking the health of their life.At the post-epidemic period,the attention of people for health has been increased significantly,and the demand for sports and body has also increased.The fitness industries and brands have further developed.During the epidemic period,because of the limited of travel industry,the rate of utilization of digital devices has been more frequently,and online work have become popular.So the design form and communication mode of brand in the post-epidemic period would be changed.At the same time,the impact of epidemic on people’s psychology also makes people seek emotion and communication,and the new media provides more possibilities for visual design during the development process.Traditional brand design also need to update during this time.Therefore,How to adapt the situation in the post-epidemic period and using the power of brand to add more meaning to fitness brand.There is the key of my dissertation.This dissertation analyzes the mode of design in different fitness brands through literature research,case analysis,comparative analysis,inductive analysis and other research methods,sorting out their visual performance and communication methods,and summarizing the design principles of successful fitness brands in the post-epidemic period.According to the design principles,stories,dynamics,healing and real stories in the epidemic period,creating the content brand design,which is close to the social hot points,creating a warm and moving fitness brand,and then complete the dynamic design presentation.The innovation of the dissertation is thought the case of fitness brands with the background of the post-epidemic period,summarizing the principles of fitness brand designs,replenish the meaning of current research,and promote the further learning of fitness brands.Which as a reference book supporting aid to another brand in this era.