Research On Cultural Tourism Development Of Yaoxi Scenic Area In Wenzhou From The Perspective Of Cultural Genetics

In recent years,the tourism industry has developed rapidly.The 14 th Five-Year Plan also focuses on promoting the integration and development of culture and tourism,and enhancing the thematic and functional features of cultural tourism.Strengthening the connection between cultural sites and tourist attractions,perfecting the cultural tourism planning,developing cultural tourism products,and enhancing the thematic and functional features of cultural tourism are becoming important development directions for the current tourism industry.The 2020 Zhejiang Provincial Government Work Report proposes to "implement the cultural gene decoding project".The Wenzhou Municipal Party Committee has made the "Decision on Inspiring the Spirit of Wenzhou People in the New Era and Promoting the Construction of Cultural Wenzhou",which has carried out a lot of practical explorations for the development of cultural tourism.This paper aims to study the cultural tourism development of Wenzhou Yaoxi Scenic Area from the perspective of cultural genes.Through field surveys and questionnaire surveys,the development status of Wenzhou Yaoxi Scenic Area was studied and analyzed,and the relevant cultural genes were collected and sorted out.The cultural tourism resources in the scenic area were investigated and evaluated.Through the theory of tourist expectation and visitor satisfaction,the cultural tourism experience in Yaoxi Scenic Area was quantitatively analyzed,and the ASEB grid analysis method was used to qualitatively describe the cultural tourism experience in Yaoxi Scenic Area on the basis of quantitative analysis.The research found that Yaoxi Scenic Area relies on its rich tourism resources,distinctive historical and cultural heritage,rich cultural connotations,and contains many cultural genes,such as Confucian culture,religious culture,Ouyue culture,etc.The cultural gene is endowed with the value of cultural tourism development,which provides strong support for the cultural tourism development of Wenzhou Yaoxi Scenic Area.Through literature review and field investigation,this paper analyzes the cultural genes of Wenzhou Yaoxi Scenic Area,points out its cultural characteristics and cultural identity.This paper puts forward some specific cultural tourism development suggestions,such as focusing on key cultural genes,exploring the application of cultural genes,creating excellent cultural tourism projects,and promoting the integration and development of culture and tourism,so as to better tap the cultural value of Wenzhou Yaoxi Scenic Area and promote the development of cultural tourism.