Research On The Construction Of Symbols Of Ethnic Minority Cultural Tourism Scenic Spots From The Perspective Of Tourism Experience

One of the leading industries in Hainan Province is tourism,in which ethnic cultural tourism has its uniqueness.Ethnic cultural tourist attractions with ethnic cultural symbols as the theme are being sought after by more and more tourists.With the gradual development of Hainan’s tourism industry,tourists increasingly pursue the interpretation of the meaning of tourism experience and the participation and interaction of tourism experience.The higher the requirements for the interpretation of the connotation of ethnic cultural symbols in scenic spots,the more they pursue the static and dynamic participation and interaction of scenic spot projects.Therefore,on the one hand,scenic spots need to continuously explore the connotation of their own ethnic cultural symbols to meet the tourist experience from the significance aspect;On the other hand,it is also necessary to meet the needs of tourists to pursue a sense of personal experience,and improve the experience of static and dynamic tourism by improving tourists.The two aspects jointly meet the tourist experience of tourists,thereby improving their consumption level and promoting the development of the scenic spot.Located in Baoting Li and Miao Autonomous County,Hainan Province,the Binglang Valley Scenic Area is the first ethnic cultural 5A scenic area in China,with numerous Li and Miao cultural symbols,but there are also some corresponding problems.Based on the classification of core tourism resources on the official website of the Binglang Valley Scenic Area,namely,"One Platform,Two Ethnic Groups,Four Treasures,Five Items,Seven Districts,Nine Pavilions,and Ten Wonders",this article sorts out the core tourist attractions of the Li and Miao ethnic groups in the scenic area,collects tourists’ public opinions on the core projects through questionnaires,and combines interviews with corresponding people to focus on selecting some ethnic cultural symbols for interpretation in the following text.Finally,a targeted analysis of the typical issues in the Li and Miao culture in the scenic area,such as pattern symbols,singing and dancing symbols,food symbols,clothing symbols,skill symbols,and totem symbols,will be conducted.Based on the dynamic and static tourism participation forms of tourists,some suggestions will be summarized to improve the tourism experience of minority culture.