| With the arrival of the era of big data,the research on digital level has been a hot issue at the forefront of global attention.our country is carrying on the development of digital technology driven tourism stage,improve the digital level of tourism scenic areas,not only brings new experience to tourists,but also has great significance for the construction and development of scenic areas.In particular,the application of digital technology in the construction of red tourism scenic spots is more and more widely,which has attracted the attention of many scholars.The content of this paper is the digital development level of the classic red tourism scenic spots in Gansu Province.Five scenic spots in the classic red tourism scenic spots in Gansu Province are selected as the research objects.Based on field survey data and social statistical data,according to relevant literature,information ecology theory and the actual situation of the case,An evaluation system for the digitalization level of red tourism scenic spots is constructed from two aspects of tourist experience and digitalization construction of scenic spots.By using multi-index evaluation,entropy method and multiple regression linear model,the digitalization level of classic red tourism scenic spots in Gansu Province is comprehensively analyzed,and the main factors affecting the digitalization level of red tourism scenic spots are identified.This paper puts forward the countermeasures to improve the digitalization level of Gansu red tourism scenic spots,enrich the tourism connotation of Gansu red tourism classic scenic spots to the greatest extent,and provide reference for the digitalization construction and development of other types of scenic spots.The conclusion of the study shows that.Case tourist digital experience,from high to low,is the site of Lazikou battle in Diebu,Gannan Prefecture,Yumen oil field scenic spot in Jiuquan City,Liangtang mutinous red tourist scenic spot,the former site of Lanzhou office of the Eighth Route Army,and the former site of the Soviet government,with the average index of 0.3487,0.1925,0.1910,0.1534,and0.1144,respectively.The digitalization level of the case scenic spots is the highest in the red scenic spots of the two times of the military rebellion.The other scenic spots from high to low are the site of Lazikou Campaign in Dibe,Gannan,the site of Lanzhou Office of the Eighth Route Army,the site of the Soviet Government and Yumen Oil Field in Jiuquan,with indexes of 0.4725,0.3532,0.3478 and 0.3346,respectively.The influence factors of digital level of scenic spots,tourist age and digital level into the negative influence of scenic spots,level of education,network and communication service experience,tour guide,transportation experience,experience tour system,security system experience,scenic area management digitalization,digital facilities,resources digitization is proportional to the digital level scenic spots.Among them,the digitalization experience of transportation,the digitalization of scenic facilities and the digitalization of resources have the greatest impact on the digitalization level of scenic spots. |
