Research Of Visual Image Design Of "Gutouweidao" Sheyang Rice

With the improvement of people’s living standards,people’s aesthetic demands for products are also increasing.However,in contrast to the external appearance of products,consumers pay more attention to the safety of products.When purchasing products,brands become the main factor that consumers consider.However,in the consumer market,homogenization is serious in the brand image design of mid-to-low-end products.The visual image design of a product is the first cognition and impression of people who are unfamiliar with the product.Therefore,brand image plays an important role in the pricing and consumer groups of products,and it is the intangible value of a product.Therefore,it is necessary to reposition and improve the visual image of the product,enhance the brand’s recognition,and demonstrate the brand’s advantages.Various sectors of society are paying more and more attention to cultural protection,inheritance,and development,and the country also advocates strengthening the improvement of cultural soft power.As the main food,rice is an indispensable part of Eastern cuisine culture and is still one of the three main grains of the Chinese people today."The north has Wu Chang and the south has She Yang." The rice produced in different regions is also different,and the agricultural culture of production and labor is also different.Therefore,using regional culture and agricultural culture as the core elements of a rice brand can highlight the influence of the regional environment on rice production,and it is the best way to interpret the brand.This is because the formation of rice not only depends on natural environmental factors such as soil and climate but is also closely related to cultural traditions and planting techniques.The shaping of brand image needs to take into account these complex and diverse factors to better convey the unique charm of the product.This article takes the "Gutou Weidao" She Yang rice brand as an example to conduct research,and through in-depth understanding and analysis of regional culture,it elucidates the important role of regional culture in brand development.Define the research contents and methods,and find the breakthrough of the brand image design of Gu Tou Wei Dao on the basis of mastering the key and difficult points and innovation points of the design.From the perspective of culture,this paper makes an in-depth understanding and analysis of regional culture,and expounds the important role of regional culture in brand development;Through analyzing the current situation of the visual image of the "Gu Tou Wei Dao" She Yang rice brand,we can find out a series of design problems in the current brand image,reposition and improve the design,It also proposes improvement suggestions for the design problems in the brand image.Through the knowledge and methods of visual design,it provides valuable reference and inspiration for the brand visual image design of similar products.