Brand Image Design And Research Of Hanfu Experience Museum

In the era of rapid development of experience economy,many enterprises have started the experience mode,which is also favored and respected by the majority of consumers.As a reflection of Chinese traditional culture,Hanfu is uniquely representative.It is welcomed by many people both at home and abroad.Therefore,the existence of Hanfu experience museum is very necessary.In today’s information age,through the dissemination of brand image,Hanfu experience store will have a stronger core competitiveness.The design of brand image also needs to change according to the preferences of consumers,to the needs of consumers as guidance,pay attention to the emotional needs of consumers,to design a brand image design system that can enhance the sense of consumer experience.Under the framework of knowledge system of experience design,this study takes Hanfu experience Hall as the research object from the perspective of brand image design,combines the brand positioning of Hanfu experience Hall,and aims to enhance consumers’ sense of experience,and discusses the influence of sensory experience on the brand image design of Hanfu experience Hall.The theoretical knowledge is summarized and analyzed to clarify the brand design positioning of Hanfu experience Museum,establish the brand image design integrated with a variety of sensory experience,so as to complete the exploration of the brand image design of Hanfu experience Museum,and provide new ideas for the development of brand image design in the new era.