Research On Brand Image Design Strategy Integrating Multi-sensory Experience

Throughout the past and present,from the humble logo branded on livestock to today’s all-encompassing global design creativity,the concept of "branding" has continued to flourish with the changing times,and the products,services,and organizations of modern life have been carefully given a brand.Humans rely on various senses to keep in touch with the world,and all aspects of production and life are affected by sensory factors to generate the emotional mapping.In an era of increasing emphasis on experience,sensory factors such as vision,hearing,touch,smell,and taste are destined to inextricably link with the development of branding.Sensory factors affect all decisions in human life,then a sensory brand is designed.This paper focuses on the field of brand image design and explores and studies the design strategy of integrating the brand’s image design with other multi-sensory experience elements.Based on understanding the characteristics of a single sense and the influence it brings in design,it explores the infinite possibilities brought by the integration of multi-sensory for brand design,including the perceptual experience and emotional interaction brought about by the synergy of the five senses.Research in brand design.First,take a single sense as the starting point,grasp the different perceptual characteristics of each sense for analysis,break through the traditional way that is limited to a single sense,and then integrate changes in comprehensive experience brought about by various sensory factors such as vision,hearing,touch,smell,taste,etc.to innovate design behaviors,Taking the comprehensive element of the five senses as the main body to study its different forms of application means,from the basic point,line,surface,to text,graphics,color,and progressively discuss the expression of sensory design and brand design rules of application.Secondly,under the stimulation of multi-sensory,compared with the previous relatively single sense experience,it can arouse the audience’s in-depth understanding,understanding,and experience of brand design from multiple angles,all-round and three-dimensional,thus deepening the impression and making Design can move people more,to achieve communication and interaction with the goal people.In-depth analysis of intuition and linking effects under the influence of multi-sensory.Link to actual cases,specific analysis,and summarizing the emotional sublimation of sensory elements in brand image building.Finally,with the support of the above research results,summarise the general rules and prospects of the innovative application of sensory experience interaction in sensory brand design,which will contribute to the theoretical support and exploration practice of multi-sensory brand design in the future.All in all,the brand image design with a multi-sensory experience is the comprehensive feeling brought by the five senses,which triggers the audience’s perceptual thinking about the brand.This is a process in which the brand and the audience jointly build and promote each other,and ultimately bring emotional value and strategic advantages to the brand,thereby enhancing the extra value of the brand.