Sensory Experience In Catering Brand Visual Image Design,the Application Of Research

Cooking culture is an important part of our country's culture which has a long history,so our country's catering industry has improving significantly.Due to the people's living standards and technology have been constantly improving,a large number of similar brands have emerged,and the customer? s demand for food and brands has also changed,gradually rising from the physiological aspect of satisfying the ?wrapping belly? to the level of spiritual satisfaction.So that the visual identity design of food and beverage brands has also changed.In the context of the experience economy,people no longer focus on purely culinary experiences.Instead,they begin to pay more attention to the enjoyment of other senses than the dish itself.Therefore,the visual image design of food and beverage brands needs to gradually change from a simple visual communication mode to a variety of sensory transmission modes,making the visual branding of food and beverage brands three-dimensional and diversified.This requires the designers to grasp the internal quality of the brand and fully consider the consumer's psychological and emotional need.People 's sensory experience for food and beverage brands is not just from the satisfaction brought by food,but more psychological feelings brought by application systems in the dining process.Based on the characteristics of the catering industry,the different feelings brought about by different senses are needed.The design concept of sensory experience is that the viewer experiences,feels and explores through various senses,thereby gaining the purpose of spiritual enjoyment.This gives designers new ideas.This article designed innovative for the visual image of restaurant brands,mainly from the perspective of consumer sensory experience,.The first chapter analyzes the concept of sensory experience and the connotation and quo of visual design of restaurant brands.The second chapter makes a detailed analysis of the elemental classification of sensory experience in the visual design of catering brands,and summarizes the physiological and psychological needs of catering consumers,as well as the combination of catering brand visual image design elements and sensory experience.The third chapter discusses the expression of the sensory experience elements in the visual design of food and beverage brands,and summarizes the inspiration of the sensory experience to the visual design of restaurant brands.Thefourth chapter summarizes the whole text and looking forward to the development trend of the visual image design of restaurant brands under the sensory experience.