Research On Value Co-creation Mechanism And Efficiency Of Innovation Ecosystem In Digital Creative Industry

The digital creative industry is an innovative industry with both cultural and digital attributes,and is a key component of the digital economy.With the increasing proportion of the digital economy in the social economy,the economic engine of the digital creative industry has become increasingly prominent.At present,although the development of China ’s digital creative industry is becoming more and more mature,leading enterprises have significant competitive advantages,but there are still shortcomings in the development of factor input dependence,weak enterprise connection,weak innovation ability and low innovation efficiency.Under the background of promoting the high-quality development of the industry,building an innovation ecosystem is the key to improving the innovation ability of digital creative industry.Based on the industrial situation of the leading enterprises in the digital creative industry,the high-quality development of the digital creative industry can be effectively realized by the core enterprises leading the value co-creation of the digital creative industry innovation ecosystem.In this regard,the research analyzes the formation mechanism and mechanism theoretical model of value co-creation of digital creative industry innovation ecosystem by combing the boundary between innovation subjects and resource elements in the system.Combined with the case of digital creative industry in the Yangtze River Delta,the system dynamics method and DEA-Malmquist evaluation model are used to explore the mechanism and efficiency of value co-creation of digital creative industry innovation ecosystem by combining static and dynamic dimensions.Firstly,based on the perspective of core enterprises,the concept and structure of the innovation ecosystem of digital creative industry are summarized by combining relevant researches at home and abroad.This paper explores the formation mechanism of the value co-creation of the innovation ecosystem of digital creative industry based on the evolution trend of the main body interaction,resource factor flow and value chain.Secondly,the paper analyzes the relevant dynamic factors and the process of value co-creation,constructs the theoretical model of the value co-creation mechanism of the digital creative industry innovation ecosystem,and builds the simulation model of the value co-creation of the digital creative industry innovation ecosystem based on the system dynamics.Taking the digital creative industry of the Yangtze River Delta as an example,carries out the simulation analysis of the value co-creation mechanism of the digital creative industry innovation ecosystem of the Yangtze River Delta.Finally,the process of system value co-creation is divided into two stages: value innovation and value creation.The two-stage network DEa-Malmquist evaluation model is used to estimate the static and dynamic efficiency of value innovation,value creation and value co-creation of the digital creative industry innovation ecosystem in the Yangtze River Delta,three provinces and one city from 2016 to 2021.The results show that:(1)The formation of the value co-creation of the innovation ecosystem of digital creative industry has experienced three evolution processes: multi-lateral interaction among subjects based on the demand chain,multi-lateral agreement among subjects based on the industrial chain,and value co-creation network among subjects based on the value chain.(2)The value co-creation mechanism of digital creative industry innovation ecosystem includes value innovation process,value creation process,core enterprise feedback control process,external environment value input process,etc.In the Yangtze River Delta digital creative industry innovation ecosystem,the process of value creation is the key process to realize the growth of value flow.(3)The innovation ecosystem of digital creative industry in the Yangtze River Delta is still in the stage of factor driven development,and the changes of enterprise marketing input and innovation capital input have a significant impact on the co-creation of system value.(4)The static efficiency of value co-creation in the innovation ecosystem of digital creative industry in the Yangtze River Delta is far from the frontier,and there is a large management space in the value innovation stage;The static efficiency gradient of value co-creation of digital creative industry innovation ecosystem in three provinces and one city is significant.It is necessary to improve the innovation ability of creative complementary subjects in Anhui province and the content R&D and production capacity of core enterprises in Zhejiang Province in the value innovation stage,so as to shorten the efficiency difference of value co-creation in three provinces and one city and improve the benefit level of value co-creation in the Yangtze River Delta.