Research On The Integrated Development Of Rural Culture And Tourism

"If there are gold and silver mountains,it is difficult to buy cultural heritage." Cultural heritage is a treasure and a soul for a city.Zhai Zhuang Village,Pingyin County,Jinan City,Shandong Province,has a long history and culture,and the cultural tourism resources and connotation of local characteristics need to be explored.Therefore,it is the primary task to promote the integrated development of rural culture and tourism,protect and spread it,and meet the diversified tourism needs of the people.Zhai Zhuang Village,Pingyin County,Jinan City,Shandong Province,has the advantages of superior geographical location,long history and culture,and rich tourism resources,so as to promote the integrated development of local rural culture and tourism.In recent years,the development of Zhai Zhuang Village attaches great importance to the mining of history and culture and the integration of natural resources,opens new ideas for the integrated development of rural culture and tourism,improves the development effect,and makes a multi-dimensional analysis of the integrated development of rural culture and tourism in terms of history and culture,social economy,tourism resources,infrastructure and policy environment.This thesis finds that the integrated development of rural culture and tourism in Zhai Zhuang has some problems,such as unclear development thinking,insufficient overall planning,weak infrastructure construction,and weak targeted development of cultural and tourism products.Through analysis,it is found that these problems are caused by the following reasons: the government’s inadequate understanding of the integrated development of rural culture and tourism,insufficient investment in infrastructure construction of cultural and tourism development,lack of awareness and measures of cultural and tourism development,and serious lack of talents for the integrated development of culture and tourism.In order to effectively solve these problems,the government should start from the following aspects: the government should attach great importance to the integrated development of rural culture and tourism,the integrated development of rural culture and tourism should strengthen talent construction and take the integrated development of culture and tourism as the principle.