| Neihuang peasant painting is one of China’s outstanding traditional folk arts and intangible cultural heritage,which is rooted in Henan region and has unique aesthetic value and visual expression.As a special creative subject of peasants,this thesis intends to use the relevant theories of art anthropology to conduct field research,literature research,case analysis,etc.,and conduct in-depth interviews with its inheritors,to summarize and Explore the aesthetic value of Neihuang peasant painting and its path in graphic design.This project consists of three parts: the first part uses the theoretical methods related to art anthropology,firstly,the human and social environment of Neihuang County,the geographical environment and the historical development of Neihuang peasant painting are sorted out and summarized.In the second part,we explore the reasons for the existence and contemporary significance of Neihuang peasant painting from the perspective of regional culture,folk culture and religious culture,so as to establish a more complete system of Neihuang peasant painting.In the second part,the visual language presentation and aesthetic value of Neihuang peasant paintings are explained,and the connection between the visual language of Neihuang peasant paintings and the inheritance of paper-cutting in northern Henan,embroidery in northern Henan,and New Year paintings is explored,and the visual language presentation and aesthetic value in terms of shape,color,composition and subject matter of Neihuang peasant paintings are analyzed.The third part explores the path method of Neihuang peasant painting modeling,color,composition and content in graphic design,refining and analyzing the visual language of Neihuang peasant painting,analyzing a large number of case works of excellent peasant painting design works,providing a reference for the path of Neihuang peasant painting in graphic design,becoming a regional and representative visual symbol for external communication It will help the prosperity of Neihuang peasant paintings and the local economic and cultural development by improving the visibility of Neihuang peasant paintings in the country through the modern communication path.In the development of Neihuang peasant painting in the new era,the issue of its preservation and inheritance has become a very important issue.It provides ideas for the development and inheritance of Neihuang peasant painting art;conveys a new concept of inheriting traditional art forms;brings traditional art forms to life,and not only promotes the protection of intangible cultural heritage.At the same time,it also provides a design idea and method for the inheritance and development of other folk culture and arts. |