The Application Of Visual Elements Of Rizhao Peasant Painting In Graphic Design

Peasant painting is a kind of traditional folk art produced under the trend of popularistic culture.The performance of the peasant painting is peculiar and exaggerated,with the reputation of "Oriental Picasso",which includes the paintings of the peasants’ paintings,the paper horses,the gods,and the auspicious pictures drawn at the hills,kangs,stoves and canopies.The pattern of peasant painting determines that it has a strong form of peasant temperament decoration art,direct,simple,energetic,frank and simple oriental charm,and provides an important basis for the new development of graphic design innovation.Rizhao peasant painting is the Han Dynasty folk painting art,formed in the twentieth century,the sixties,with Shanghai Jinshan,Shaanxi Huxian,known as China’s "three peasant painting township." Ministry of Culture in 1988 will be known as the sunshine "Chinese modern folk painting village".Rizhao peasant painting is a painting of folk art by peasant painters expressing subjective feelings,reflecting life and aesthetic taste.Mainly to the farmers’ fishermen’s life,folk customs as the theme.Modeling on the exaggeration,in the performance techniques,the initial works are drawing on the painting of the New Year paintings.Later works using Western decorative painting composition method,the color used flat painting method.Color,in the bright pure color on the basis of the reference to the Western color composition concept,so that the screen is more decorative.This paper summarizes the unique elements of Chinese traditional culture visualization in the sunshine peasant paintings by analyzing the research on the theme color,composition and artistic characteristics of the peasant paintings in other areas.In the aspect of modern graphic design creative thinking consciousness,the paper analyzes the theme of Rizhao peasant painting,the law of color,the modeling method,the pattern layout,the analysis of the stylized indication,the meaning,grasp the main connotation of the sunshine peasant painting theme,apply these aspects to Graphic design,so that designers in the design of the development of modern,absorbing foreign cultural point of view at the same time,continue to maintain and carry forward the national traditional culture design,still maintain a strong local characteristics and traditional culture.