Research On The Design Of Popular Science Picture Books From The Perspective Of Intangible Cultural Heritage

As the saying goes,"Without wine,there is no banquet,without wine,there is no ceremony,without wine,there is no joy,without wine,there is no respect." Wine is a bridge to communicate emotions between people and a carrier of culture.In the long-term development process,Chinese liquor culture has formed distinct national and contemporary characteristics.However,in such a distinct cultural environment,there are relatively few creative designs for wine.This study takes Xinghua Village Fenjiu as the starting point,based on the brewing techniques of Fenjiu intangible cultural heritage,and innovatively redesigns and studies the Fenjiu intangible cultural heritage of Xinghua Village through the use of popular science picture books.It gives Xinghua Village Fenjiu culture a new face,allowing readers to feel the unique charm of Chinese liquor culture,and enables this precious intangible cultural heritage to be better inherited and promoted.Initially,this study first starts from the perspective of intangible cultural heritage art,uses methods such as online search and on-site research to sort out resources,excavates the historical characteristics and core humanistic connotations of Xinghua Village Fenjiu,and summarizes the elements and symbols that can be applied to the creation of Xinghua Village Fenjiu intangible children’s picture books from three perspectives: instinct,behavior,and reflection;Secondly,use the Kano model to study the user experience factors of the Fenjiu cultural element library in Xinghua Village,and apply them reasonably and accurately in the creation of popular science picture books;Subsequently,starting from the characteristics and current development status of popular science picture books,a deep analysis of popular science picture books is conducted to summarize the significance of Xinghua Village’s intangible cultural heritage skills in the application of popular science picture books;Last but not least,through a large number of case studies,the design principles and visual elements of intangible cultural heritage science popularization picture books are summarized.The design principles include scientific principles,popularization principles,audience positioning principles,artistic principles,and innovation principles.The design elements include content,composition,color,style,and decoration.On the basis of the above research,carry out the design practice of picture books,and complete the practical exploration of Xinghua Village Fenjiu Culture Popularization Picture Books through preliminary preparation,design concept,and line drawing work.The creative practice of Xinghua Village Fenjiu Culture Popularization Picture Book has constructed a process of transforming intangible cultural heritage from written records to image language.This study indicates that the Fenjiu culture in Xinghua Village has effectively expanded its dissemination through the medium of picture books,and has also enabled the rarely known intangible cultural heritage techniques to have diverse forms of expression,providing theoretical reference for the redesign of other intangible cultural heritage cultures.