| With the diversified development of The Times,the protection and inheritance of intangible cultural heritage has become a global topic.As an important part of human culture,the intangible cultural heritage represents the cultural diversity and creativity of different ethnic groups,regions and communities.However,due to various reasons,the inheritance and protection of intangible cultural heritage faces many challenges.The intangible cultural heritage skills in time-honored brand are an important part of the intangible cultural heritage.These intangible cultural heritage skills not only have cultural value,but also have economic value.However,due to the impact of modernization and brain drain,the intangible cultural heritage skills in the time-honored brands are facing the risk of being lost.There also needs to be more protection.Using digital means is one of the ways to better protect and inherit the intangible cultural heritage.By recording,preserving and spreading the intangible cultural heritage through digital technology,the intangible cultural heritage can be made more widely spread and better integrated into the contemporary society.As a way of digital communication,digital picture books can make the intangible cultural heritage intuitively and clearly presented in front of readers through interactive narrative,visual design,sound design and interactive design,becoming a new way and new means of intangible cultural heritage communication.The first part of this thesis is divided into the introduction part,which includes the explanation of the research background,research status quo and innovation points.The second part mainly analyzes the necessity and status quo of digital protection of intangible cultural heritage and makes a summary based on the collected information.At the same time,through the research and analysis of the concept of time-honored brands from the perspective of intangible cultural heritage,the connotation and development dilemma of time-honored brands from the perspective of intangible cultural heritage are summarized.The third part mainly analyzes the interactive narrative design in the digital picture book,and summarizes the characteristics of the design composition in the digital picture book through case analysis.The fourth part is divided into the design practice part of this topic.The information and methods collected in the first three chapters are used to design the old digital picture book of intangible cultural heritage.This thesis aims to explore how to select time-honored enterprises with intangible cultural heritage skills through diversified presentation methods in digital picture books,and to depict the intangible cultural heritage skills in time-honored brands by using related stories of time-honored brands,so as to highlight the uniqueness and essence of intangible cultural heritage skills.It makes the public better understand and feel the cultural connotation behind the time-honored brands,and at the same time can better improve the promotion and inheritance level of intangible cultural heritage,and enhance the influence of digital picture books in this field. |
