Research On Healing IP Image Design In The Post-epidemic Era

In the post-epidemic era,many people’s psychological emotions inevitably produce some negative conditions after a long period of stay-at-home isolation in the past.At the same time,seasonal influenza coupled with the recurrence of the new crown has brought a lot of pressure to the health of many families,which is easy to make people have bad emotions and eventually negative feedback to society.It can be seen that the public’s demand for spirit is gradually expanding,and how to reduce their psychological pressure is an urgent task.Since the emergence and development of art therapy in the early 20 th century,it has been respected and practiced by many countries,and has formed a scientific and perfect system.What designers do is to use design as another form of expression of art,as a therapeutic means,which has a certain effect on the audience’s psychology.As a product of modern social development,healing design is a practical art concept that integrates positive emotions into artistic creation and aims at psychological healing,which also provides a new breakthrough for reducing the psychological pressure of the public in the post-epidemic era.In recent years,IP images have become popular around the world with their easily recognizable and easily disseminated attributes,and if they incorporate healing design to enable audiences to interact on an intuitive level,they can be used as a form of art therapy to help the public solve psychological problems.In summary,this thesis discusses the concepts related to art therapy and its development,healing design and healing IP,and explores the design methods of healing IP image design from the perspective of design and gives examples to prove it.Secondly,a questionnaire survey was conducted on the psychological demands of the domestic masses in the post-epidemic era,and the design positioning of the IP image was obtained.By analyzing the healing properties of classic healing IP image cases at home and abroad in terms of shape,color and content,and analyzing their influencing factors,target objects and mechanism of action,it is found that excellent healing IP images are anthropomorphic images with distinctive personalities,focusing on emotional resonance,and representing a series of warm and healing stories.Finally,combined with the above research and analysis,following the concept of healing design,an IP image with psychological healing characteristics is created,and a warm story scenario is constructed for relevant design practices.The design of this project hopes to be helpful to the psychological counseling of people in home isolation,and bring new inspiration for related design research in the future.