Research On Museum Audience Behavior Experience Design Based On Embodied Cognition

The contours of the experience economy are becoming clearer both on a macro perspective and on a historical level.Following the agricultural economy,industrial economy,and service economy,the experience economy is an inevitable development of the economic model.With the advent of the era of experience economy,the traditional concepts of museum exhibition planning and design are being challenged unprecedentedly.In the past,designers only paid attention to the scientificity of knowledge and the popularization of knowledge from the perspective of information dissemination,but now they must use a deeper level.The audience experience needs as the core.Museums are an important way to disseminate historical,artistic,and scientific knowledge,and to perform social education and service functions.They are places where audiences know,experience,and understand through "things".The audience plays an active role in the visit,not only accepting the inspiration and guidance of objects,but also creating their own experience.We should pay attention to the appeal of the body in the museum.Starting from the theory of embodied cognition,this project takes the museum as the research object to conduct research on the audience’s embodied cognitive experience,through the research on the origin of the embodied theory and the behavior of the audience.Analyze the five-point connection between the audience’s body and the museum.Clarify the advantages of the embodied theory in the museum,and summarize the four elements of museum audience behavior design based on the embodied theory,which are information,perception,space,and situational elements.Through the analysis of the relationship between these four elements,the embodied intervention museum As for the node of audience behavior design,it is clear that the excavation of embodied behavior and the research of embodied environment are the main design ideas of embodied intervention museum audience behavior design.Observe the audience’s viewing process in the museum,use the audience-oriented audience survey method,and summarize the pain points of the audience’s behavior experience in the museum through specific on-site investigations.In the research summary,it is found that the audience’s behavior is affected by four aspects: information transmission,perception interaction mode,space environment and situation creation.Explore the audience’s awareness of museum content,give feedback on the audience’s cognitive effect,guide museum researchers to improve and optimize the museum experience,and finally achieve the audience’s enhanced cognitive effect of museum exhibitions.Deeply understand the theory of audience’s embodied behavior and embodied cognition,build a museum behavior design model under the intervention of embodied theory,which is composed of information,perception,space,situation and other elements,and presents the audience’s interactive experience behavior,resonance experience behavior,Stop to experience behavior and judge the characteristics of experience behavior.Based on the observation of audience behavior,through design methods such as creating situations,questioning behavior guidance,perceiving the consistency of interactive behavior,and direction guidance,the cognition improvement is run through it,so that the audience can obtain better learning opportunities in the museum.The design concept of museum audience behavior experience based on embodied theory: take embodied theory as the core,rely on audience behavior,be driven by design innovation,and aim to enhance the cognitive experience of museum audiences.