Research On The Development Of Cultural Tourism Resources In Zhengding County,Hebei Province Based On Rmp Analysis

Cultural tourism refers to the human resources provided by tour operators,which usually contain cultural sites,architecture,cultural crafts,customs,religious beliefs,etc.,so that tourists conduct cultural and emotional feeling excursion projects with special historical significance,allowing tourists to get full of cultural connotation and emotional experience tourism activities.At the same time,in the context of the rapid development of tourism in the world,the increasing level of personal culture of tourists,the radius of activities has expanded drastically,at present,China’s tourism industry is showing a diversified development trend,that is,focus on spiritual pleasure and aesthetic feelings.And in the process of tourism development,culture is an important part of tourism development.Zhengding has a rich history with more than 1,600 years of history as a city.From the Northern Wei Dynasty to the end of the Qing Dynasty,it was the capital of the county,state,road and province for more than 1500 years."There are 10 national cultural relics protection units,5 provincial cultural relics protection units,23 county-level cultural relics protection units,and 7672 pieces of cultural relics in its collection,and it is known as the "treasure house of ancient building art".Whether in terms of geographical location,or in terms of tourism resources and natural conditions,tourism in Zhengding County has unique advantages for development.Based on the above background,this paper,based on the previous research,uses RMP analysis and questionnaire survey to firstly discuss the background and significance of cultural tourism resource development in Zhengding County,detail the current situation of domestic and international research,clarify the research ideas and research content,and determine the research method and technical route on this basis.Then,the theory of tourism product life cycle,tourism product RMP theory,tourism carrying capacity theory,and tourist perception theory are explained to provide a theoretical basis for a more comprehensive and in-depth understanding of the development of cultural tourism resources in Zhengding County.Secondly,the overview of Zhengding County is analyzed,including location conditions,urban spatial layout,natural environment,historical changes,and economic environment.Meanwhile,according to the national standard of National Tourism Resources Classification,Survey and Evaluation(GB /T18972-2017),the cultural tourism resources of Zhengding County are classified,and it is concluded that the cultural tourism resources of Zhengding County mainly cover 4 main categories,9 subcategories and 22 basic types.The cultural tourism resources of Zhengding County are mainly characterized by abundant resource types and even distribution of characteristic resources.Again,based on RMP analysis,combined with the theory of tourists’ perception,the market survey questionnaire was used to understand the basic information of tourists visiting Zhengding as well as their feelings and problems about the tourist destination,such as the rich variety of resources but not obvious characteristics,vivid connotation of resources but insufficient development,gradual improvement of service quality but insufficient supporting facilities.Fourthly,the evaluation and research on the cultural tourism resources of Zhengding County is done by using the actual research data and conditions,and reveals the defects or shortcomings in the development of cultural tourism resources in Zhengding County,which is also the main content of this thesis.Finally,based on the understanding,analysis and summary of the current situation and problems of cultural tourism resources development in Zhengding County,the author proposes targeted strategies for the development of cultural tourism resources in Zhengding County and makes suggestions in six aspects,such as relying on the culture of the ancient city and deeply excavating the cultural connotation of tourism resources;strengthening the construction of the integration of cultural tourism,creating tourism products such as sports tourism products,red tourism products,food tourism products,etc.To promote "tourism +" new industry;to improve the development of cultural tourism government protection system;to improve the construction of cultural tourism service system,including transportation system,public services and intelligent tourism;to build a team of tourism professionals to ensure the quality of service;to carry out comprehensive tourism marketing,with the development of the Internet,the use of network marketing methods,the overall improvement Comprehensive pattern of the development of cultural tourism resources in Zhengding County.This study expects to provide a theoretical basis for the strategic goal of making cultural tourism in Zhengding County a "new model of Chinese tourism" through the development of cultural tourism resources in Zhengding County,to promote the efficient and sustainable development of tourism in Zhengding,and to provide theoretical research and practical experience for the development of cultural tourism in China.