The Current Situation Of The Development Of Cultural Industry In Zhengding County

General Secretary Xi Jinping pointed out that "culture is the soul of a country and a nation." As the country enters a new era and new era in the 21 st century,we must adhere to the guidance of Marxism,implement the path of developing advanced culture to the end,and develop a The cultural direction with socialist characteristics with Chinese characteristics,adhere to the Chinese national cultural stand,use national culture to further stimulate the passion of people of all ethnic groups in the country for national rejuvenation,and jointly build a cultural power that stands in the forest of the world.The cultural industry is the fundamental driving force for the construction of a cultural power.Only the development of the cultural industry can promote cultural rejuvenation,rejuvenate Chinese culture,and make China a veritable cultural power.Zhengding County,one of the core political and cultural towns in North China in the ancient times,has stood side by side with Baoding and Beijing in the past and was merged and called "Sanxiong Town in the North".Zhengding County’s historical and cultural heritage and the amount of intangible cultural heritage have a high reputation in China.However,such a rich cultural resource reserve has not brought it huge social and economic benefits,and the potential of the county’s cultural industry needs to be developed.This article uses SWOT analysis method to analyze the current status and existing problems of the cultural industry development in Zhengding County,Hebei Province.It is found that there is inadequate maintenance and research and development of traditional cultural resources in the development of cultural industry in Zhengding County.The overall commercialization of the industry is not sound.Problems such as flexibility and low level of intensive development of cultural industrialization.Relying on the technical support of the theoretical system such as industrial cluster theory and comparative advantage theory,it analyzes and researches from the advantages,disadvantages,opportunities,and challenges of the development of cultural industries in Zhengding County.Aiming at the problems of weak cultural industry brand awareness,imperfect investment and financing system,lack of talents in cultural industry,and homogeneous development of cultural resources in the development of cultural industry in Zhengding County,four suggestions are made: First,the development of county culture in Zhengding County When making full use of the resources advantages of the cultural industry of Zhengding County,you can encourage the government to play a leading role,use policies to absorb more funds and other cultural industry production factors into the cultural industry of Zhengding County,widen the way to develop markets,and actively promote the development of cultural markets The second is to fully tap the potential capacity of the industry,to deepen the resources of the cultural industry in Zhengding County,to accelerate the development and quality upgrade of cultural products in Zhengding County,so that investment funds can not only be introduced,but also be retained and circulated;System and industry development system,the government and relevant departments strengthen supervision of the cultural market,establish sound supervision and management rules and regulations,and provide corresponding guarantees for market development,so as to promote the high-quality development of local cultural industries;fourth,enhance the core competitiveness of the cultural industry,To actively build independent brands,Points with current external development opportunities of globalization,further improve the business competitiveness of local cultural industries,by virtue of competitive disadvantage to reverse itself in the market,influential cultural industry cluster within the construction area,go out and deal with the threat.Therefore,studying the development of the county’s cultural industry has positive significance for improving the market competitiveness of Zhengding County,coordinating social resources,and accelerating the industrial transformation of Zhengding County.It also has certain reference value for the development of cultural industries in other counties.